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November 9, 2020

Ushur Raises $25 Million for No-Code Workflows

Ushur Raises $25 Million for No-Code Workflows

Ushur

Ushur offers an AI-based, no-code platform to build self-service customer experience workflows. Lots of buzzwords there, although they did miss blockchain and privacy-safe. They still tick enough boxes to have raised a $25 million Series B, bringing their total to $36 million.

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Burger King to Offer Personalized Drive-Through Menus

Restaurant Brands International

When MacDonald’s bought personalization platform Dynamic Yield, everyone expected its menus would soon be tailored to individuals. But Burger King has apparently beaten them to it. Digital menu boards will show drive-through customers offers based on the individual’s purchase history and loyalty status well as local conditions and time of day. The tech was developed in-house by Burger King parent corporation Restaurant Brands International, which will also deploy it at its Tim Hortons and Popeyes subsidiaries.

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Nielsen Joins The Trade Desk Unified ID 2.0 Program

The Trade Desk

Burger King will likely identify its customers through a mobile app, not cookies, so we have no excuse for food-related wordplay. The Trade Desk, on the other hand, is hungrily eyeing the cookie-replacement market for its Unified ID 2.0. They just signed Nielsen as a partner, following last week’s news that Criteo and LiveRamp are on board.

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