Account based marketing platform Terminus has purchased GrowFlare, which creates “psychographic” profiles of target accounts. It’s somewhat similar to EverString, which ZoomInfo purchased last week. Crunchbase say it’s the company’s fourth acquisition, although somehow it feels like they’ve done more.
And yet another acquisition: mobile ad analytics platform Kochava has purchased Thalamus, which has built a database of ad publishers. It positions the deal as a way to target based on content now that privacy rules are making it harder to target specific individuals.
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