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November 19, 2020

Power Digital Buys DataQ to Unify Ecommerce Customer Data

Power Digital Buys DataQ to Unify Ecommerce Customer Data

PR Web

DataQ never made my list of CDPs, although they call themselves one and may actually qualify. It’s pretty much moot now, since they were just purchased by ecommerce marketing agency Power Digital, which will use them to support its own customers. We can still cite them as another an independent CDP acquired during the pandemic.

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Webcasts and Virtual Events Grew Hugely in 2020: Intrado Report


You’ve probably had your fill of online events this year, but somebody is still watching. This Intrado study shows that webcasts and virtual events grew hugely during 2020, with live (as opposed to on-demand) viewing of webcasts growing from 35% in 2019 to 58% in 2020, and completion growing from 29% to 67%. There were also big increases in virtual events with booths, webcasts within events, and gamification of events. Lots of suggestions here if you’re interested.

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Most Marketers Expect Return of In-Person Events in 2021: Integrate Study


Integrate is also looking at marketing events, but with an eye to the future. Their survey found that nearly 60% of respondents won’t attend in-person event unless safety precautions are in place 29% will wait until there’s a vaccine. Still, most folks remain optimistic: 80% expect there will be at least some in-person events in 2021, including hybrid events that mix in-person and virtual experiences.

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Share: https://www.cdpinstitute.org/newsletter/Blog1353/11-19-20-Power-Digital-Buys-DataQ-to-Unify-Ecommerce-Customer-Data

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