Thank you, GDPR!
In a clear sign privacy regulations are working, global corporations are taking significant steps to effect change favoring consumers. This week Microsoft and Google made key announcements, and a new survey from the Conference Board showed that consumers want businesses to make privacy a priority.
--Susan Raab, Editor
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Twofold plan ensures enterprise & consumer data can be moved from EU
Microsoft commits to surpass EU requirements post Shield
Claiming to be the first company to respond to EU data protection regulations following the Schrems II ruling, Microsoft charts a path to compliance. Plans include paying users if their data is disclosed, and contesting government requests for public or enterprise data when it is lawful to grant it.
Conference Board/Nielsen survey flashes warning sign for marketers
Reality check: a majority of consumers don't want to share data with you
-57% in US (44% globally) would forego personalization to protect their data
-20% globally abandoned or reduced use of a brand over data practices
-19% switched to a competitor they believe had better data policies