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Thank you, GDPR!

In a clear sign privacy regulations are working, global corporations are taking significant steps to effect change favoring consumers. This week Microsoft and Google made key announcements, and a new survey from the Conference Board showed that consumers want businesses to make privacy a priority. 

--Susan Raab, Editor

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Twofold plan ensures enterprise & consumer data can be moved from EU 

Microsoft commits to surpass EU requirements post Shield

Claiming to be the first company to respond to EU data protection regulations following the Schrems II ruling, Microsoft charts a path to compliance. Plans include paying users if their data is disclosed, and contesting government requests for public or enterprise data when it is lawful to grant it.

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Conference Board/Nielsen survey flashes warning sign for marketers

Reality check: a majority of consumers don't want to share data with you

-57% in US (44% globally) would forego personalization to protect their data 
-20% globally abandoned or reduced use of a brand over data practices
-19% switched to a competitor they believe had better data policies

 

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IT'S THE LAW

Canadian Prime Minister Justin Trudeau presented draft legislation that would impose major fines on companies that violate privacy laws or misuse customer data.

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Privacy news x2 at Google

Google announced new policies for Chrome Extensions and new settings for Smart features this week.

Changes to Chrome will require developers to 1) be more transparent with consumers about data that's requested, 2) show what data is collected, and 3) provide detailed information about the extension's privacy practices. Google is also adding a policy as of January that limits what data developers can collect and what it can be used for. 

Smart feature changes will give users new settings to control whether to turn on "smart" features in Gmail, Meet and Chat, given that doing so may require granting Google additional data permissions. 

Read More - Chrome

Read More - Smart features

   

AppsFlyer-MMA survey indicates marketer concern over Apple iOS14 IDFA change is likely to grow

The AppsFlyer-Mobile Marketing Association (MMA) survey asked: 1) How aware marketers are of Apple's Identifier for Advertising (IDFA) changes that will require apps to get consumer consent before transmitting data to third parties, and 2) how problematic those changes would be. While 37% reported not being familiar at all or not being very familiar with the changes prior to the survey; 56% of all thought the impact would be negative, but of those already familiar, 73% thought it would have a strong negative impact.

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In Brief:

Accenture funds TripleBlind: Plans to co-innovate developing next-gen solutions for highly sensitive data. Read More     

PA breach lawsuit may impact credit card industry: If court decides payment losses can be passed on to merchants. Read More

AI, Big Data and kids: Biometrics and machine learning may be a boon to business - a big threat to kids. Read More

CDP Institute News:

CDPI Slack channel --Join us to talk about privacy and martech.

CDPI Privacy Glossary - Identifier for Advertising (IDFA)

 

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