One of the problems faced by AI systems is it’s often hard to know how they’re reaching conclusions – meaning that bias and errors are hidden from users. Arthur is designed to address this by monitoring AI performance. They just raised a $15 million Series A.
Pandemic or not, digital out-of-home advertising is a booming industry. Six industry vendors are trying to make it boomier by establishing standards for describing media inventory. The idea is to simplify automated purchases, presumably expanding the number of potential bidders for each placement.
Fragmentation also makes it hard to managing influencer marketing projects. The Association of National Advertisers is tackling that one with a new advisory board that plans to define standards for measurement and representation. Reports from Sagefrog and Chief Marketer agree that influencer marketing has done relatively well during the pandemic.
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