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January 8, 2020

Marketers Aim to Unify CX Across Channels, Journey Stages, and Physical/Digital Boundaries: Gartner Report

Marketers Aim to Unify CX Across Channels, Journey Stages, and Physical/Digital Boundaries: Gartner Report

Gartner

Any shred of normalcy is worth grabbing right now. So here are some characteristically interesting but mainstream predictions from Gartner about marketing priorities for 2021. Unified customer experience, anyone?

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Companies with Unified Customer Data Get Better Business Results: Aberdeen Study

Aberdeen

This Aberdeen report for provides more mental comfort food. They found that companies who do a better job of unifying their customer data have better business results. Other pleasingly familiar news: 78% are not satisfied with their ability to use their customer data, poor integration is the biggest obstacle to data utilization, and half the respondents use ten or more communication channels.

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Roblox Raises $520 Million Series H for Games and Fun

Roblox

It’s also not news that the gaming industry has done well during the pandemic or that Roblox is one of the biggest winners. But the message here is that Roblox is about community building, not just games. Oh, and they just raised a $520 million Series H, bringing total funding to $855 million ahead of a planned public offering.

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