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Automation to the rescue, or is it to invade your privacy?
Sometimes it's hard to tell if the medicine is worth the cure. New technology this week helps reach customers, give up our dependence on cookies, turn over nav decisions to cars, and zip right through Moscow's metro - if you don't mind a face scan enroute.
--Susan Raab, Editor
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Cross-device ID bridge for ads without 3rd party cookies
LiveIntent NonID integrates with MediaMath
With an integration that works across devices, LiveIntent's new NonID platform will help brands cope with the approaching reality of losing access to 3rd party cookies. It uses a hashed email address to connect and make actionable the first party data of publishers and marketers.
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Contactability is the goal.
Neustar’s new TRUSTID Decisions fills outreach gap
The new decisioning solutions suite gives client outreach systems predictive model scores that identify how and when to best reach contacts. The system works using Neustar and customer-provided data to help ensure companies know who, when and how they can reach customers for optimal results – without needing to go through an IT department, customer contact center, or analytics resources.
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