Title search:

March 12, 2012

Marketers Prioritize Personalized Service Over Personalized Messages

Marketers Prioritize Personalized Service Over Personalized Messages: Acquia Study

Acquia

At least some marketers have gotten the message that customers only like personalization when it helps them. This Acquia report found 62% of marketers are focusing on personalizing customer service while just 49% are focused on personalizing communications. In fact, personalization ranked towards the bottom of their tech priorities (43%), behind marketing automation (63%), CDPs (54%), and AI (44%).

Read More

Poor Data Quality is Top Marketing Pain Point: CleverTap Survey

CleverTap

Marketers in this CleverTap survey also seemed remarkably down-to-earth. They listed segment-level campaigns as their most important use for customer data (75%), while personalized customer messages ranked sixth at 46%. They also said lack of quality customer data is their top internal pain point (42%), far ahead of lacking real-time data (25%). Lots more here including key issues by industry, which are always intriguing.

Read More

Experience is Customers' Highest Priority: The CMO Survey

The CMO Survey

Respondents to Duke Fuqua’s long-running The CMO Survey were in a cheery mood, with the highest optimism scores in three years and 72% believing that marketing has grown more important during the pandemic. The good vibes extended to their view of customers, whom they felt value a good experience more than product quality, trust, service, price, and innovation. Data integration for customer tracking is their fastest-growing investment.

Read More

 

Share: https://www.cdpinstitute.org/newsletter/Blog1450/03-12-21-Marketers-Prioritize-Personalized-Service-Over-Personalized-Messages

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2021 CDP Institute. Privacy Policy | Terms of Use