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March 29, 2021

Marketing Trails Other Departments in Data Use

Marketing Trails Other Departments in Data Use: Alation Report

Alation

Marketing is less interested than other departments in data and analytics, according to this Alation study. Operations, compliance, finance, and sales are all more frequent proponents. Marketing and product share fifth place while customer service and human resources bring up the rear. Alation also reports that AI adoption is broad but shallow: 76% of firms have deployed some AI but just 8% use it throughout their organization.

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Anyword Offers AI-Based Language Optimization for $19/Month

Anyword

Marketers may or may not love AI, but vendors keep trying. Anyword, formerly Keywee, recently added a $19/month pricing tier and enhanced its “Language Optimization Platform,” which promises to pick the best word for performance marketing ads. Meanwhile, AI-powered video ad creator Pencil has partnered with ecommerce funding provider Clearbanc to offer Pencil’s services to the 4,000+ Clearbanc-backed companies.

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Yum! Buys Martech Platforms Ticktuk and Kvantum

Yum! Brands

Yum! Brands, which owns KFC, Taco Bell, Pizza Hut, and more, is clearly a martech enthusiast. They just bought online ordering and marketing platform Tictuk, following an early March deal for AI-based consumer insights and marketing analytics firm Kvantum. It’s intriguing that Yum! wants to own this technology, especially since McDonald’s may sell part of the Dynamic Yield personalization platform it acquired in 2019.

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