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April 20, 2021

Mastercard Pays $850 Million for Anti-Fraud Vendor Ekata

Mastercard Pays $850 Million for Anti-Fraud Vendor Ekata


Call it karmic balance: companies struggling to identify anonymous customers must also strain to verify that people who do identify themselves are really who they claim. The reason, of course, is there are more fraud possibilities as online business expands. One example of the growing identity authentication industry: Mastercard just bought anti-fraud identity specialist Ekata for a cool $850 million.

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Signifyd Raises $205 Million Series E to Grow Fraud Protection Business


On the same lines, digital commerce protection platform Signifyd just raised a $205 million Series E. Signifyd doubled its revenue last year and expects to reach a $200 million run rate by 2022. The company has an identity graph that can be used to improve customer experience as well as reduce fraud.

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Consumers Reject Passwords as Security Measure


This Experian report finds that security is also a high concern for consumers, with 55% saying it’s the most important aspect of their online experience. Businesses agree, rating fraud detection as their second-highest digital CX priority, well ahead of decisioning software, staff, and fixing legacy technology. Intriguingly, consumers said they prefer biometrics, PIN codes, and behavioral analytics over passwords. Interesting breakouts by region and age.

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