October 18, 2016

Leanplum Raises $29 Million, Urban Airship Grows Mobile Intelligence Business, Swrve Adds Conversations to Mobile Apps

Leanplum Raises $29M Series C Round Led By Canaan Partners; Expands Mobile Engagement Channels With Email

Leanplum

Leanplum, the leader in mobile marketing, today announced that it closed a $29 million round in Series C funding. The round was led by Canaan Partners, with participation from existing investors Kleiner Perkins Caufield & Byers (KPCB) and Shasta Ventures. Since its 2012 launch, the company has raised a total of $46.3 million. Leanplum will use the new funding to expand its sales, marketing, and engineering teams and drive aggressive global expansion....

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Urban Airship: 75 Companies Adopt User-Level Mobile Intelligence to Accelerate Customer Growth

Urban Airship

Today, Urban Airship announced that in less than one year of availability more than 75 companies have adopted its mobile intelligence solutions for open, user-level data accessible to any business system. Businesses like Caesars Entertainment Corp., the Cleveland Cavaliers, Paddy Power and the Sacramento Kings are using Urban Airship Connect and Urban Airship Insight to improve their understanding of customer journeys and power differentiated real-time experiences across channels and business systems....

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Swrve Unveils New Conversation Functionality to Help Enterprise Apps Resonate With Mobile Users During the Holiday Season

Market Wired

Swrve, the leading mobile marketing cloud solution, has introduced updates to its Conversations feature to deliver businesses a communication platform specifically tailored for mobile audiences. Conversations enable mobile marketers to create and deliver rich, in app communications in real time that include photos, videos, surveys, promotions, announcements and more to app users. Campaigns are driven by the individual customer's behavior and preferences, creating a personalized two-way interaction that draws consumers in, rather than alienating them with generic blasts....

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