Title search:

May 14, 2021

AI Adoption Stalled During the Pandemic

AI Adoption Stalled During the Pandemic: IBM Study

IBM

Another day, another AI survey. This one by Morning Consult for IBM offers a good overview of AI adoption and obstacles. Key findings: adoption stalled during the pandemic but is set to accelerate; 51% of companies have a unified view of their data; and data issues trail only expertise as adoption barriers. Fun facts: marketers invest less in AI than most other departments and 77% of companies with over 1,000 employees draw on more than 50 systems for AI and analytics inputs.

Read More

Zeotap Adds Automated Predictive Segments

Zeotap

CDP Zeotap has added prebuilt predictive models to its system, enabling non-technical users to create audiences based on predicted Recency-Frequency-Monetary value or Customer Lifetime Value segments. The system can also enrich audiences with Zeotap’s age, demographic and interest data. Zeotap is among the relatively few B2C CDPs providing its own audience data.

Read More

Oracle Moat Adds In-Game Ad Fraud Detection

Oracle

Ad measurement system Oracle Moat has added 3D game ads to its repertoire. That might not sound very important but in-game ads are a huge industry – estimated to hit $56 billion by 2024 according to Omdia. Moat’s measurements identify potential fraud, which has grown along with in-game ad revenue.

Read More

 

Share: https://www.cdpinstitute.org/newsletter/Blog1512/05-14-21-AI-Adoption-Stalled-During-the-Pandemic

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2021 CDP Institute. Privacy Policy | Terms of Use