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June 2, 2021

Consumers Distrust Brands Yet Hope They’ll Do Good

Consumers Distrust Brands Yet Hope They’ll Do Good: Havas Survey


Covid may have changed some things, but consumers worldwide are as cynical about brands as ever, according to the latest Havas Meaningful Brands report. Fewer than half (47%) see brands as trustworthy and 71% doubt brands will deliver on their promises. Despite this pessimism, 73% of consumers believe that brands should act for the good of society and 53% say they’d pay more for a brand that takes a stand.

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Pixalate Launches Publisher Trust Index


One way that brands show they’re responsible is by not advertising near inappropriate content. Ad quality platform Pixalate recently launched a Publisher Trust Index that reports on quality metrics including brand safety, fraudulent traffic, viewability, and other factors for top 100 mobile and connected TV apps. The ratings are based on proprietary algorithms, so they must be right.

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BlueOcean Adds API for Brand Sentiment Data

Venture Beat

If you’re looking for a broader measure of brand perceptions, BlueOcean analyzes data from hundreds of sources including social media, forums, review sites, and financial reports to understand consumer attitudes towards brands. They’ve just announced they’ll release an API later this year that will let third party applications access this data.

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