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April 19, 2017

Reltio Takes $40 Million and Oracle Buys Moat

MDM and CDP Vendor Reltio Announces $40 Million Series C


Cloud-based master data management vendor Reltio, which also qualifies as a Customer Data Platform, announced a $40 million Series C. Total funding is now $72 million. Reltio sells directly and has partnerships with firms including Dun & Bradstreet, SnapLogic, and QuintilesIMS. In addition to assembling data, Reltio incorporates Apache Spark for predictive analytics.

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Oracle Buys Moat Ad Analytics


Oracle has purchased ad measurement and content analytics vendor Moat, which will become part of the Oracle Data Cloud. This is interesting both because it gives Oracle a tool to compete with Adobe’s Web analytics and because ad measurement is a hot topic these days.

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comScore Expands Facebook Ad Measurement


More on ad measurement: comScore has expanded its “validated Campaign Essentials” to measure audience demographics, reach, frequency, and GRPs as well as viewability for Facebook display ads. The product already provided similar metrics for Facebook Audiences, Twitter, and Instagram. This is part of advertisers’ increasing resistance to unverified audience claims by the big social networks and to the networks’ power in general.

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