Vendors keep seeking the key to serving the vast majority of small businesses not yet using a marketing automation system. Small business specialist Infusionsoft is trying to make marketing so simple that companies can do it with virtually no effort. It just announced Propel, a new product that will automatically deploy pre-built marketing programs after a user answers a few simple questions. Campaigns will include standard process flows and creative materials that are automatically customized with logo and colors scraped from the client’s Web site. The product will be released later this year. A free version will be available although pricing details are not yet set.
Lead Liaison’s approach is to add a free CRM to its system, which already offers Web visitor tracking, marketing automation, and Web site personalization. Pricing for all three functions starts at $750 per month for 5,000 contacts. The CRM module is set for general release by mid-summer.
Salesfusion is following the theory that small businesses need support services for key marketing automation tasks. It has just launched a package that combines its software with ten hours per month of template building and campaign execution services. Pricing starts at $1,500 per month for up to 5,000 contacts.
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