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October 19, 2016

AI Matches Human Speech Recognition, Nedbank Case Study on Data-Driven Customer Relationships, Datorama Review

Historic Achievement: Microsoft Researchers Reach Human Parity in Conversational Speech Recognition


[Editor's note: will speech really replace a graphical interface?  I don't know about you, but I rely on gestures and intonation to make myself understood.]  Microsoft has made a major breakthrough in speech recognition, creating a technology that recognizes the words in a conversation as well as a person does.  In a paper published Monday, a team of researchers and engineers in Microsoft Artificial Intelligence and Research reported a speech recognition system that makes the same or fewer errors than professional transcriptionists.....

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Case Study: Data-Driven Approach to Customer Relationships

MITSloan Management Review

South Africa’s Nedbank is a leader in its market — but to stay in that position, it needed to identify new ways to serve its existing business clientele as well as attract new customers. Its solution: Use the extensive transaction data the bank collects to help customers improve their service....

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

As I mentioned a couple of posts back, I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. Naturally, there are cases where the answer isn’t clear. Datorama is one of them. At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. But the company also calls itself a “marketing integration engine” that works with “all of your data”, which certainly goes beyond just advertising....

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