May 1, 2017

Zeta Global Raises $140 Million

Marketing Tech Vendor Zeta Global Adds $140 Million in Funding

PR Newswire

Zeta Global (formerly Zeta Interactive, formerly XL Marketing) has raised $115 million in equity and $25 million in debt financing, bringing its total past $250 million since 2007. The company provides a a SaaS-based marketing cloud supported by strategy, creative, execution, and analytics services. Acquisitions have included Acxiom Impact (email) and ClickSquared (multi-channel campaigns).

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Data Visualization Vendor Domo Raises Another $100 Million

Domo

Cloud-based data visualization vendor Domo has closed a $100 million funding round, making its total almost $700 million. Domo has prebuilt connectors for more than 400 applications and provides basic functions to clean, transform, and combine the data it ingests. Options are available for private clouds, on-premise storage, or federated access (i.e., reading data without importing it). Users can attach visualization apps to the data Domo assembles, but Domo does not provide direct access in the way of a Customer Data Platform. In case you were wondering.

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Marketing Reporting Vendor TapClicks Buys Raven Tools

PR Newswire

TapClicks offers reporting, visualization, and workflow for marketers and agencies. It has more than 100 prebuilt connectors to advertising, messaging, social, and other systems. The company just bought Raven Tools, another marketing reporting vendor with a tighter focus on digital marketing, site auditing tools for search engine optimization, and a base among smaller clients. TapClicks will keep the Raven Tools brand.

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