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May 16, 2017

NGDATA, AgilOne, and Accenture Find New Partners

NGDATA Customer Data Platform Buys Eccella Consultancy


Customer Data Platform vendor NGDATA has acquired data management and analytics consultancy Eccella to expand its services capabilities and geographic reach. Belgium-based NGDATA already has some U.S. and Pacific presence, while Eccella is based in New York with offices in London and Mumbai. NGDATA has raised $27 million and been unusually active in the acquisition front, buying personalized video creator Rednun in 2016 and data-driven marketing consultancy ENQIO in 2015.

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Accenture Acquires Media Hive to Expand E-Commerce Skills


Unlike CDP vendors, big consultancies buy little consultancies all the time. So it isn’t big news that Accenture has purchased Media Hive, which provides e-commerce solutions and specializes in supporting the Salesforce Commerce Cloud (formerly Demandware). But it’s still interesting to see firms like Accenture expanding their presence in the marketing technology world.

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New Partnership: Euclid Analytics Feeds In-store Customer Behaviors to AgilOne

Market Wired

Vendor alliances also aren’t usually that newsworthy, but this one is pretty interesting: Euclid Analytics, which collects information about in-store customer behaviors through Wi-Fi, has partnered with CDP vendor AgilOne. Euclid data will feed into the AgilOne platform, providing richer customer profiles and supporting cross-channel, orchestrated personalization. Good stuff.

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