May 31, 2017

Vista Equity Partners Buys Lithium

Vista Equity Partners Adds Lithium and Xactly to Its Sales and Marketing Menagerie

Lithium

Vista Equity Partners continues to expand its stable of sales and marketing tech vendors.  Vista just announced acquisition of social media management and online community developer Lithium. The deal comes one day after Vista said it is buying sales incentive compensation vendor Xactly and a month after Vista purchased competitive intelligence vendor Market Track. Vista purchased marketing cloud vendor Marketo exactly one year ago, and Marketo itself purchased sales enablement vendor ToutApp last month.

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Market Logic Takes €45 Million Investment

Business Wire

Sticking with investment news, marketing information management platform Market Logic announced a €45 million ($50 million) investment by GENUI and Summit Partners. The firm had taken less than $2 million previously. Market Logic lets companies access structured and unstructured information about customers, competitors, and market activity. Lots of fancy cognitive computing, natural language processing, and machine learning happening here.

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OnePulse Consumer Survey App Adds $2 Million Funding

PR Newswire

OnePulse is a social community app that takes surveys for marketers. That puts them in the same neighborhood as Lithium and Market Logic. But they must have a smaller apartment, since they just announced a modest $2 million in new funding (bringing their total to $3 million) ahead of their U.S. launch.

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