June 1, 2017

Cosmetics and Customer Experience

PASCAL51 Announces Next-Generation Customer Experience Platform

PASCAL51

Marketing automation is so 2012. Today’s hot category is customer experience orchestration. The latest entry is Sydney-based PASCAL51, which has just announced $250,000 in seed capital and plans for a beta program. What’s impressive is that so little capital can fund a system that “ingests data, learns from it, generates an insight and subsequent recommendation and then automates the next best action”. One enabler is using open source technologies including Kafka, Spark and Hadoop.

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Estée Lauder Adds Augmented Reality to Cosmetics Buying

Market Wired

Speaking of hot categories, how about augmented reality, amirite? Cosmetics company Estée Lauder is using an AR app called ModiFace to let users virtually apply makeup to their own photo. This amuses me in a coals-to-New Castle way because cosmetics are the original augmented reality. Yes, I’m easily amused.

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Customer Data Platforms Can Simplify GDPR Compliance

CDP Institute Blog

Enough hilarity. Let’s get back to nagging you about compliance with the General Data Protection Regulation (GDPR). Here’s a post on our very own CDP Institute blog explaining how Customer Data Platforms can help with GDPR compliance.

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