June 2, 2017

Retailers Chase In-Store Personalization

Most Consumers Still Prefer In-Store Shopping: Trendsource Study

Trendsource

Retailers are struggling in the face of online competition. But it’s not hopeless: a study from Trendsource finds that most consumers still prefer in-store shopping, even for electronics. Not surprisingly, “getting the items immediately” was the biggest reason to buy in person. Help from store staff was somewhere in the middle.  In-store technology and social interaction were dead last.

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Retailers Pressing Ahead With In-Store Personalization

RetailWire

Whether consumers want it or not, retailers are adding tech to in-store experiences. A study from RetailWire found that 33% of stores already communicate with in-store shoppers via social media and another 25% are working on it. Personalized greetings and feeding customer data to associates were also popular. The biggest obstacles were cost and customers’ privacy concerns.

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adsquare Mobile Data Exchange Adds Unacast Promixity Data

Business Wire

The RetailWire study also found that tech vendors are even more excited about in-store systems than the retailers themselves. Mobile data exchange adsquare has added proximity data from Unacast to help mobile advertisers target location-based messages in real time. And here’s a study from Opus Research describing how retailers track customer locations within their stores.

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