June 20, 2017

It's a Post-Mobile World

mParticle Launches Partner Certification Program

mParticle

Customer Data Platform vendor mParticle has launched a new partner certification program, identifying firms that are qualified to leverage its technology. I wouldn’t ordinarily cover this but am testing to see how interested you are in vendor news. Oops, forget you just read that: it probably spoils the test.

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Adobe Helps Marketers Use Customer Data to Guide TV Purchases

Adobe

Adobe has released Advertising Cloud TV, which integrates its recently-acquired TubeMogul programmatic TV buying platform with customer data from Adobe Analytics Cloud. The platform can purchase “live linear TV” (conventional broadcasts) and the more advanced kinds (addressable, connected, video on demand, OTT, etc.). The Adobe Analytics integration will let marketers better understand the audiences they wish to pursue, but not necessarily target ads at known individuals.

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It’s a Post-Mobile World: BrightEdge Study

PR Newswire

Few marketers will see TV as cutting edge. But even the 27% who see mobile as “the next big thing” are behind the times, according to search optimization vendor BrightEdge. It’s really a “post-mobile world” that will be dominated by technologies including voice search, artificial intelligence, and hyper-local targeting. There’s a lot of really interesting insight here, although BrightEdge hasn’t packaged it very conveniently.  For another vision of the future, check out this post on the Customer Experience Matrix blog.

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