June 21, 2017

Better Marketing Through Science

Data & Marketing Association Forms Industry Council to Address Cross-Channel Identity and Attribution

DMA

The Data & Marketing Association (DMA) has formed Structured Innovation Identity Council to work on cross-channel identity and attribution issues. Council members are vendors and brand marketers including Acxiom, Conversant, Experian, FCB/SIX, LiveRamp, IBM, Infogroup, MediaMath, Morgan Digital Ventures, Moxie, Oracle Data Cloud, Publishers Clearing House, TD Ameritrade, United States Postal Service, and 4INFO. The group is developing educational resources and maybe more.

Read More

 

Forget About Button Colors, Data-Driven Personalization Work Best: Qubit Research

Source

Personalization vendor Qubit – which also builds an accessible unified customer database and there qualifies as a Customer Data Platform – has released a study of tests on more than two billion user journeys. Its over-all conclusion was that methods based on customer, product or business data have greater impact than cosmetic changes such as colors and location of buttons. Also, targeted personalization works better than untargeted tactics. It’s science.

Read More

 

33% of Consumers Use Ad Blockers: Rakuten Marketing

Rakuten Marketing

Speaking of research: integrated marketing agency Rakuten found that 33% of consumers use an ad blocker and 45% will abandon a Web site because of a bad experience. Popups and preroll video ads were most annoying while coupons and emails were most useful. Consumers want better ad personalization too. Worth a look.

Read More

 

Save

Save

Save

Save

Save

Save

Save

Share: https://www.cdpinstitute.org/newsletter/Blog220/06-21-17-Better-Marketing-Through-Science

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2018 CDP Institute. Privacy Policy | Terms of Use