June 22, 2017

Tech Gets Better; The World, Not So Much

Swrve Mobile Engagement System Adds Deeper Email Integration

Swrve

Swrve loads data from mobile apps and uses it to drive messaging, run marketing campaigns, and feed other systems. It can import data from non-mobile sources, making it a proper Customer Data Platform, although that’s not its focus. The system can run email campaigns, which are delivered through integrations with marketing automation and email platforms. It has just enhanced its integration with Salesforce Marketing Cloud to allow greater personalization, launch customer journeys, use dynamic email templates, and more.

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Snowflake Computing Offers Data Sharehouse™

Snowflake Computing

Snowflake Computing offers a cloud-based data warehouse. They’ve just announced a “Data Sharehouse™”, which is an awesome name if nothing else. But the product sounds interesting too: it makes it easy to share data with outside organizations or – sometimes even harder – between departments or divisions of the same organization. Key features include real-time access without data movement, tight control over data distribution, and both structured and semi-structured data storage.

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Alternate News Channels Gaining on Social Media: Reuters

Reuters

On the off chance that you have time to pore through a 136 page report, I’ll nominate this really interesting study from Reuters on the current state of news consumption. Lots of surprises here: news consumption is growing faster on messaging systems, aggregators, and voice devices than social media; ad blocking growth has stalled; the U.S. is more polarized than anyplace except Hungary. If you want more on broader social trends:

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