June 23, 2017

What's on Marketers' Minds?

Marketers’ Interest Grows in Voice Assistants, Wanes in Wearables: Newbase Study

Newbase

None of you read the studies we offered yesterday on consumer trends. Let’s see if you’re more interested in what marketers are thinking. We’ll start with a poll from media agency Newbase. They compared marketers’ technology priorities in 2016 and 2017. Mobile devices topped the list in both years. Interest grew the most in voice assistants and artificial intelligence, and dropped the most in wearables, Internet of Things, and m-commerce. Remember Apple Watch?

Read More

Advanced Search Ad Techniques Gain Traction: Marin Software

Marin Software

Next we have a survey of digital marketing managers by Marin Software. Most interesting to me was wide plans to adopt advanced search advertising features, including display of local business information (43%), remarketing lists (42%), targeting of known individuals (31%), and estimates ad-driven store traffic (19%). Less than 5% of the respondents were giving top priority to new technologies including voice search and virtual reality.

Read More

One in Four Tech Marketers Plan to Seek a New Job in the Next Year: Spiceworks

Spiceworks

Closer to home, networking organization Spiceworks found that 26% of B2B tech marketers expect to look for a new job in the next twelve months. Millennials were most likely to be planning a switch. Further reinforcing all stereotypes, Millennials were most skilled at social media and least skilled at writing, GenX marketers were best at data analysis, and Baby Boomers were strongest at email and influencer marketing.

Read More

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Share: https://www.cdpinstitute.org/newsletter/Blog223/06-23-17-What-s-on-Marketers-Minds

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2017 CDP Institute. Privacy Policy | Terms of Use