June 26, 2017

Yesterday's News Today

Synthio Raises $10.5 Million for B2B Customer Data Platform

PR Newswire

Synthio, formerly Social123, started as a compiler of public B2B data but now positions itself as a Customer Data Platform.  That’s not as big a stretch as it might seem, since the technology to gather, clean, and unify public data can also be applied to merging a company’s own data.  They just announced a $10.5 million funding, more than doubling the $8 million raised in earlier rounds.     

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Lithium Adds Social Advertising and Listening Integrations to Create Unified Social Platform

Lithium

Lithium, which started as a social community platform provider, has also expanded its scope – most notably, by acquiring Klout in 2014.  Its most recent extensions are integrations with tools for paid social advertising and social listening platforms. The company positions this as making it “one single platform for digital marketers” but is clear it only handles social media.  You may recall that Lithium agreed to be purchased by Vista Equity Partners last month.

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Engagement Labs and Unmetric Upgrade Social Media Insights

Engagement Labs

Using AI to generate insights and recommendations is a hot trend right now.  One example: Engagement Labs has added predictive analytics to measure the impact on sales of different social influence metrics and a simulator to show the sales results of possible changes. Second example: Unmetric has launched an artificial-intelligence-powered system that monitors competitive behavior on social media and identifies what worked best.

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