Customer Data Platform vendor RedPoint Global has added new master data management features to its system, making it easier for business users to review, approve or reject proposed changes. The enhancements join an already rich set of data stewardship features in RedPoint.
Data management isn’t the glamorous part of marketing, but avoiding it has tremendous costs. A study from integration vendor SnapLogic estimates U.S. and U.K. companies are losing $140 billion each year, including lost time, wasted resources and missed opportunities. Lack of collaboration and departmental turf-guarding are the biggest obstacles to integration; lack of technology ranks sixth. Lots of other good information.
I haven’t pestered you recently about GDPR (those new European data privacy rules, now less than a year away). But this Spiceworks report shows just five percent of U.S. companies have even begun to prepare, so another nudge is in order. Consider yourself nudged. Remember that GDPR affects any company holding data on European Union citizens, even if the company is the U.S.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.