June 29, 2017

Show Marketing Impact on Sales

Market Track Buys InfoScout to Tie Promotions to Sales Results

Business Wire

Competitive promotion tracker Market Track has acquired InfoScout, which captures sales information by scanning store receipts from a consumer panel.  The combined firm will be able to connect marketing programs with sales results.  John Wannamaker would be so happy.  Market Track itself was purchased in April by Vista Equity Partners, whose other martech holdings include Marketo, Lithium, and Xactly.

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Nielsen Offers Integrated Retail Data Through Connected System

Nielsen

More on measurement: Nielsen has unleashed the Nielsen Connected System, which combines Nielsen’s own point of sale, consumer panels, ecommerce, food, and media data with information from partners and clients.  The consolidated data will be used in analytical and execution applications from Nielsen and exposed to partners through APIs and connectors.  The focus is on fast moving consumer goods and retail.

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IRI Uses Sales Data to Build Ad Audiences

IRI Worldwide

And again: purchase data aggregator IRI has launched the IRI Personalization Suite, which combines IRI’s own point of sale, panel, credit card, and location data with information from more than 250 million shopper loyalty cards.  The data can be used for planning, advertising audience creation, media optimization, and results measurement.  It's a cloud-based game-changer!

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