July 5, 2017

Three Ways to Make Buying Easier

Adobe Analyzes Voice Device Inputs

Adobe

Voice recognition isn’t new, but it’s much more important now that devices like Amazon Alexa and Apple Siri are capturing consumer intent.  (See this blog post for a deeper analysis.)  So it’s worth noting that Adobe Analytics can now extract information from speech captured on voice-enabled devices.  This will make it easier for companies other than the device owners to use data from those interactions, assuming the outsiders are granted access to what’s said.

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Payscout Enables Credit Card Payments within Virtual Reality Environments

PR Newswire

Virtual reality is even cooler than voice recognition but it’s harder to collect payments.  So you’ll be pleased (or horrified) to learn that payment processor Payscout has found a way for people to use their Visa cards within a VR environment.   You can wander the virtual aisles and test out the virtual products and then pay with real money without removing your headset.  How great is that?

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ScopeMedia Offers Fashion Search App to Complete Outfits in Matching Style

ScopeMedia

Here’s another modern miracle: ScopeMedia has launched ScopeStyle, a “visual fashion discovery platform” that not only searches the Web for products similar to a photo you upload, but also finds complementary items to complete the outfit based on your style preferences.   If you think about what’s required, it’s an awesomely impressive achievement for artificial intelligence.  On the other hand, many of us have parents, friends, or spouses who offer similar critiques for free.

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