July 12, 2017

New Data Measures CDP Industry Growth

Customer Data Platform Industry Grew Sharply in First Half 2017: CDP Institute Report

CDP Institute

The Customer Data Platform industry continued its rapid expansion during the first half of 2017, says a report by the CDP Institute.  Evidence includes a sharp uptick on Google Trends, $74 million in new investment, and addition of 16 new companies to the Institute’s original list of 27 CDP vendors.  Eight of the  27 firms increased their employee counts by 25% or more since January. 

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mParticle CDP Embedded in MAZ Media Apps to Ease Integration

PR Newswire

Media CMS and app developer MAZ announced a partnership with CDP vendor mParticle, giving MAZ clients built-in access to mParticle’s API-based integrations with 100+ marketing and measurement tools.  MAZ has deployed more than 1,000 apps and Websites for TV and publishing companies including Outside TV, Men's Health, Bloomberg Businessweek, Forbes, and Us Weekly.  The mParticle integration will be included at no extra cost.  Sweet.

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Internet Giants vs. Broadband Titans in Net Neutrality Day of Action


You weren’t especially interested in yesterday’s update on the struggle for Internet dominance, Dear Reader.  But I’ll add this coda anyway: one of the few real threats faced by Google, Facebook, Amazon, and other Internet superpowers is broadband providers’ control over data connections.  Those firms are eager to end Net Neutrality rules that prevent them from favoring their own services or charging other companies a premium for high-speed access.  With a new, anti-regulation majority at the Federal Communications Commission planning to end those rules, a coalition of Internet vendors have proclaimed today a “Day of Action” to support their retention.  Comcast and Verizon vs Facebook and Google would be a fun cage match if everyone else weren't getting trampled beneath their feet.  Spoiler Alert: this is the same FCC majority that voted to let broadband companies resell customer data without permission, so we know how this episode ends.

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