Nearly half of B2C marketers (46%) fail to collect transactional data and just over half (55%) don’t collect behavioral data, according to a study released by CDP vendor BlueVenn exclusively to the CDP Institute. Age (76%), location (75%) and gender (70%) are more common but 57% of marketers do not combine their data into a unified customer view and nearly 40% don’t personalize Web or email content. Download for more interesting results.
Customer identity mapping specialist Adbrain has expanded its system to map identities across devices, people, and locations. This lets Adbrain build groups of individuals within a household or frequently visiting a given location. Adbrain builds its identity maps with data from multiple third party sources. Adbrain doesn't collect personal identifiers, but clients can match their own data to Adbrain’s information.
Retail Wifi marketing and analytics vendor Bloom Intelligence has added new metrics to its platform. Bloom Intelligence installs Wifi systems for use by in-store customers and provides marketing features including behavior-triggered promotions while the customer is on-site. Bloom Intelligence is part of Captiveyes, which runs indoor digital advertising systems.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.