August 14, 2017

Appboy Adds CDP Connectors

Appboy Connects with CDPs and Raises $50 Million

PR Newswire

Appboy assembles customer data and executes cross-channel lifecycle campaigns. They’re big, processing more than 750 million active users per month. They’re getting bigger, having just raised a $50 million Series D, bringing total funding to $95 million. They’re getting more open, having recently announced connectors to feed Customer Data Platforms mParticle and Segment, as well as Amplitude and Amazon Redshift.

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Amplitude Raises $30 Million for Product Analytics

TechCrunch

Speaking of Amplitude: they raised $30 million of their own last week, bringing total funding to $56 million. Amplitude is a Web analytics platform that distinguishes itself by focusing on needs of product managers rather than marketers.

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Soffront Adds Marketing Services

PR Web

Soffront, an all-in-one marketing and CRM platform, has added services offerings to help clients with search engine optimization, paid search advertising, social media marketing, landing page development, and newsletter design. Such services are often essential for successful deployment because clients can’t do the work for themselves.

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