August 17, 2017

Do Buyers Prefer Product Information To Case Studies?

Attribution Is Increasing Marketer Priority: DMA Survey

Data & Marketing Association

Attribution is a critical investment priority for nearly one-quarter of companies (23.9%) that responded to a survey by the Data & Marketing Association. Nearly two-thirds (62.5%) said it had become more important in the past year. The report also shows a continued shift in funds from offline to online marketing channels…no surprise there.

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Sales-Marketing Alignment Is Better Than You Think: Televerde Study

Televerde

More surprising, a survey from Televerde finds that 80% of B2B sales professionals feel they and their company marketing teams are either aligned (62%) or very aligned (18%). The apocalypse is near.

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Buyers Want Information Tailored To Their Needs: Content Marketing Institute Report

Content Marketing Institute

The Televerde study also found that sales people rated case studies and testimonials as very useful.  But a study from the Content Marketing Institute finds that buyers care much less about those than information related to their specific needs and product/service specifications.  Nearly all buyers start their research before talking to vendors.

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