The Customer Data Platform Institute has added seven sponsoring vendors and quadrupled its individual membership since January, the Institute announced. Growth has been powered by rising interest in CDPs: Web searches for “Customer Data Platform” have tripled in the past twelve months.
Sigstr puts marketing messages in employee email signatures. It sounds just vaguely clever until you learn they dynamically tailor those messages to the recipient. That's more interesting. They’ve just raised a $5 million Series A to expand their business.
Speaking of targeting: data compiler Neustar is making its audience information available to target Internet-delivered (“Over the Top” or OTT) television advertising in the Tru Optik OTT Marketing Cloud. OTT was once a niche market but it’s now available in more than 70% of U.S. households.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.