LookBookHQ uses customer data and behaviors to offer continuously updated content recommendations in each situation. It’s a bit tough to explain but pretty cool when you see it. They’ve just raised an $11 million Series B to help spread the word.
You probably know by now that information you reveal in one channel is available pretty much everywhere. So you won’t be concerned that survey compiler datadecisions Group has added a product to target direct mail, email, and Facebook ads at people who say they plan to buy a specific product. Not one bit creepy.
Maybe consumers aren’t as demanding as we all thought. A survey from the CMO Council found that by far the most commonly attribute mentioned for exceptional customer experience was fast response time (52%). Recognizing the customer’s history at every touchpoint trailed far behind at 12%. One quarter of customers said every touchpoint is already relevant and personalized while another 38% said brands are “almost there”. Happy campers indeed.
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