September 21, 2017
Today's Newsletter Published Itself
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RevJet
The CDPI office is closed today so we’ve prescheduled this newsletter. Seems only appropriate to highlight automation.
We’ll start with RevJet, which has offered highly automated display creative optimization for some time. They’ve just upped the ante by unveiling Orora, an “operating system and app ecosystem” to support all types of marketing creative and targeting. The system includes content creation, audience targeting, dynamic personalization, approval workflows, and more. To be clear, RevJet doesn’t claim it has automated all these. They just bring them together in pre-integrated environment, potentially replacing dozens of point solutions. The initial apps were created by RevJet but the company hopes to attract third party developers. You may recall we covered a somewhat similar announcement last week from Jivox
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Market Wired
Automated creative management is pretty darn popular. Thunder creates, targets, and optimizes personalized display and social ads. They recently bought Adacus, which does AI-based multi-touch attribution, cross-device identity matching, natural language processing for contextual personalization, product recommendations, and creative asset recommendations based on past performance. Put that on a business card.
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Qubole
Then again, why should creatives be the only people helped (or replaced) by robots? “Big data-as-a-service company” Qubole has created an autonomous data platform to do data extracts, loads, transformations, stream processing, machine learning, reporting, and ad hoc analysis. How you automate ad hoc is beyond me, but whatever. The core AI skills here are to automatically analyze data use, provide insights about it to human users, and create autonomous agents that take over routine activities.
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Upcoming Events
September 25, Los Angeles, CA, 11:30 a.m. - 5:00 p.m. Pacific Time. Customer Data Platform Summit. Forum sponsored by AgilOne. Register here.
September 26, 1 p.m. Eastern Time, Personalization in the Age of Machine Learning. Webinar presented by Evergage. Register here.
September 27-28, London, UK. Technology For Marketing Conference. Sponsors include BlueVenn. Free tickets here.
September 28, 1 p.m. Eastern Time. Customer Data Platforms: An "Ask Me Anything" Webinar. Presented by Tealium. Register here.
October 11, 1 p.m. Eastern Time. GDPR: Balancing Customer Experience with Security and Privacy. Webinar presented by Tealium. Register here.
November 2-3, Las Vegas, CA JOIN 2017 The Data Marketing Conference. Sponsored by BlueVenn. Tickets here.
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