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privacy (12)
10-23-20 Neustar Launches Second-Party Data Marketplace
10-22-20 Google Limits Ad Targeting to Block Discrimination
10-21-20 Acquia CDP Adds Prebuilt Predictive Models and Real-Time Profile Updates
10-20-20 Privacy Newsletter
10-20-20 Segment Adds No-Code Data Gathering and New Privacy Support
10-19-20 EU Investigators Reject IAB Europe’s Consent Framework
10-16-20 D&B Launches Self-Service Data Quality Platform
10-15-20 Google Analytics Adds AI-Based Recommendations
10-14-20 SAP Launches Enterprise CDP
10-13-20 Privacy Newsletter
10-13-20 Shogun Raises $35 Million for No-Code Storefronts
10-12-20 Twilio to Buy CDP Segment for $3.2 Billion
10-09-20 Dun & Bradstreet Buys EU Data Vendor Bisnode
10-08-20 Marketing Leaders Disappointed with Return on Analytics
10-07-20 Almost Half of CDP Users See Significant Sales Gain
10-06-20 Privacy Newsletter
10-06-20 Customer Engagement Rises with Analytical Maturity
10-05-20 Lytics Adds Self-Service Lookalike Models
10-02-20 SAP Buys Customer Engagement Platform Emarsys
10-01-20 Accretive Media Retargets Out-of-Home Ad Viewers on Connected TVs
09-30-20 Oracle Unity CDP Expands Integrations
09-29-20 Privacy Newsletter
09-29-20 Google Proposes Cookie-Free Approach to Programmatic Ad Targeting
09-28-20 Google Launches Tables for No-Code Development
09-25-20 CDP CrossEngage Raises $7.6 Million and Merges with GPredictive
09-24-20 Two-Thirds of Marketers Prefer Best-of-Breed Architecture
09-23-20 Salesforce Sets October Release for Long-Awaited CDP
09-22-20 Privacy Newsletter
09-22-20 Stirista Buys Nikaza for Location-Based Result Measurement
09-21-20 Ad Industry Group Offers Framework on Cookie-Free Media Measurement
09-18-20 IBM and Nielsen Enable Real-Time Weather-Based Ad Targeting
09-17-20 Atlassian Commits $50 Million to Platform Partners
09-16-20 CDP Amperity Launches 3.0 Edition
09-15-20 Privacy Newsletter
09-15-20 No-code Airtable Raises $185 Million and Adds “Low-code” JavaScript Apps
09-14-20 Oracle Drops Third-Party Targeting Data in Europe
09-11-20 Google Cloud Launches No-Code App Platform
09-10-20 Sprinklr Raises $200 Million for Great CX
09-09-20 Segment Adds Option to Structure Raw Data Automatically
09-08-20 Privacy Newsletter
09-08-20 Salesforce Buys Mobify for Headless Storefronts
09-04-20 Episerver Buys Optimizely
09-03-20 CDP Institute Survey Answers Questions You Never Thought to Ask
09-02-20 InfoSum Raises $15 Million for Federated Data Sharing
09-01-20 Privacy Newsletter
09-01-20 People Watched More TV But Paid Less Attention During Lock-Downs
08-31-20 Consumers Will Watch Ads in Return for Free TV
08-28-20 Walmart Joins Microsoft in TikTok Quest
08-27-20 U.S. Spend on Identity Solutions to Reach $4 Billion in 2020
08-26-20 Oracle and Sourcepoint Collaborate on Privacy
08-25-20 Privacy Newsletter
08-25-20 SnapLogic Improves Automated Integration
08-24-20 Facebook Reduces Support for QAnon
08-21-20 Half of IT Organizations Knowingly Ship Insecure Systems
08-20-20 Google ADH Adds Dynata Data to Analyze Ad Results
08-19-20 Validity Launches Unified Email Deliverability Platform
08-18-20 Privacy Newsletter
08-18-20 CDP Enters the Gartner Trough of Disillusionment
08-17-20 55% of U.S. Marketers Say Privacy Rules Hurt Programmatic Targeting
08-14-20 Pandemic-Added Customers Are Quick to Leave
08-13-20 Adobe Real-time CDP Adds Privacy Data Governance
08-12-20 Firefox Blocks Redirect Trackers and Google Analytics Adds Privacy Options
08-11-20 Privacy Newsletter
08-11-20 Venture Funding Remains Steady Despite Pandemic
08-10-20 Consumers Go Online More But Like It Less
08-07-20 CMOs Losing Control of Tech Budgets
08-06-20 Marketers Shift Spend to First Party Data
08-05-20 Privacy Newsletter
08-05-20 Tapad and Reveal Mobile Partner to Expand Location-Based Advertising
08-04-20 Budgets Cut for 55% of Marketers During Pandemic
08-03-20 Adobe Bans Political Ads from Advertising Cloud
07-31-20 Neustar Adds Cross-Channel Identity Resolution Services
07-30-20 BigID Launches Privacy App Marketplace
07-29-20 CDP Industry to Reach $1.3 Billion in 2020
07-28-20 Ad Revenue Rose After Removing Third-Party Trackers
07-27-20 Talkdesk Raises $143 Million Series C
07-24-20 Google Cloud Offers Product Recommendations as a Service
07-23-20 CDPs Still a High Priority for Retailers
07-22-20 Two-Thirds of Corporate Data Is Wasted
07-21-20 Marketing Suite Insider Raises $32 Million to Enter U.S. Market
07-20-20 Fanatical Labs Offers No-Code Single Customer View
07-17-20 EU Court Rejects Privacy Shield for U.S.-Based Data Processing
07-16-20 Zeotap Raises $42 Million Series C for CDP and More
07-15-20 Acquia Offers Digital Experience Platform
07-14-20 Google Analytics Adds Predictive Models
07-13-20 Next Day Delivery Is Now Normal
07-10-20 BlueConic Adds Stage-Based Lifecycle Orchestration
07-09-20 Trigger Campaigns Outperform Batch Messages
07-08-20 SoftBank Separates Arm from Treasure Data
07-07-20 Informatica Buys Compact Solutions for Metadata Discovery
07-06-20 Salesforce Invests $100 Million in Tanium and Partners for Remote Worker Security
07-03-20 Surveys Show Mixed Verdict on Work-From-Home
07-02-20 BigID and TrustArc Partner on Privacy Solution
07-01-20 Lytics Adds Process to Deliver CDP Value in One Week
06-30-20 Tealium Releases Automated Predictive Models
06-29-30 Salesforce Adds Work-From-Anywhere Tools
06-26-20 AWS Releases No-Code App Builder
06-25-20 Half of Segment CDP Users Are Outside of Engineering
06-24-20 IDG Buys ABM Vendor Triblio
06-23-20 Facebook Boycott Gains Momentum
06-22-20 Unsecured Server Exposed Billions of Oracle BlueKai Records
06-19-20 Cross-Department Projects Lead to Digital Transformation Success
06-18-20 D&B Enhances Its Account Based Marketing System
06-17-20 Demandbase Acquires Engagio for More Account Based Marketing
06-16-20 Walmart Adds Shopify Merchants To Its Web Marketplace
06-15-20 Three in Four Marketers Expect to Attend In-Person Events Again
06-12-20 Cloud Data Warehouse Vendor Snowflake Files for IPO
06-11-20 Neustar Data to Power Identity Resolution in Quaero CDP
06-10-20 CDP Mediarithmics Raises €8 Million to Expand in UK
06-09-20 Online Ad Spend Bounces Back
06-08-20 Companies Can't Deliver Real-Time Interactions
06-05-20 CustomerLabs Launches No-Code CDP for SMB
06-04-20 Google Sued for $5 Billion for Tracking Incognito Browser Sessions
06-03-20 Leadspace to Integrate with Microsoft Customer Insights CDP
06-02-20 Criteo Launches Self-Service Retail Ad Buying Platform
06-01-20 Just 7% of Marketing Departments Use Agile Methods
05-29-20 Bluecore Raises $50 Million Series D for Retail Personalization
05-28-20 Salesforce and Microsoft Add Workday Integrations
05-27-20 CDP Celebrus Adds Machine Learning and Natural Language Processing
05-26-20 Evervault Raises $16 Million for Privacy Tech
05-22-20 Adobe Adds Predictive Features to Audience Manager and Experience Platform
05-21-20 Facebook Adds Ecommerce to Profile Pages
05-20-20 CDPs Most Popular with Best-Performing Marketers: Salesforce Research
05-19-20 NortonLifeLock Flags Bots in Your Twitter Feed
05-18-20 Facebook Buys Giphy for $400 Million
05-15-20 Datavalet Creates In-Store Marketing Campaigns via Wi-fi
05-14-20 Gainsight Launches New Product Experience
05-13-20 ActionIQ Can Trigger Real Time Emails from SparkPost
05-12-20 Horizon Media Will Use TransUnion Data for People-Based Targeting
05-11-20 Zoom Acquires Keybase for Encryption
05-08-20 Consumers Buy from Brands They Follow on Social Media
05-07-20 CDPs More Used than DMPs for Programmatic Ad Buying
05-06-20 Salesforce Offers Tools to Safely Reopen Businesses
05-05-20 ASAPP Raises $185 Million Series B for AI-Based Recommendations
05-04-20 CDP Use by Publishers Set to Reach 61%
05-01-20 CDP Optimove Partners with CDP Netcore for Delivery Capabilities
04-30-20 Segment Launches No-Code Web Data Collector
04-29-30 Dynamic Yield Creeps Further into CDP Territory
04-28-20 Most Companies Have No Strategy to Optimize Martech
04-27-20 Business Rose at 94% of Companies Investing in Data Quality
04-24-20 Cross-Channel Personalization Yields 400% ROI
04-23-20 Arm Treasure Data Adds Connectors, Privacy Controls, and Journey Orchestration
04-22-20 Adverity Raises $30 Million Series C for Marketing Data Assembly
04-21-20 Microsoft and Google Improve Zoom Alternatives
04-20-20 One-Third of Responders Seeing Fewer RFPs
04-17-20 Virtual Events Up 78%, Digital Ads Down 27%
04-16-20 Zeotap Launches Customer Intelligence Platform
04-15-20 One-Third of Home Workers Wear PJs During the Day
04-14-20 74% of Marketers Have Changed Course Due to Pandemic
04-13-20 Coronavirus Keywords Block Brand Safe Content
04-10-20 80% of Marketers Lack Daily Updates on Cross-Channel Results
04-09-10 Hubspot Launches Revamped Web Content Management System
04-08-20 SugarCRM Adds Data Integration Platform
04-07-20 Foursquare and Factual Merge Location Data Businesses
04-06-20 Just 29% of Marketers Orchestrate Customer Treatments Based on Real Time Behavior
04-03-20 Airship Extends Salesforce and mParticle Integrations
04-02-20 D2C Is Bright Spot in M&A Landscape
04-01-20 One-Third of Large Retailers Have a CDP
03-31-20 V12 Identifies up to Half of Anonymous Web Site Visitors
03-30-20 Informatica Adds Salesforce and Microsoft Connectivity
03-27-20 Apple Safari Blocks Third Party Cookies by Default
03-26-20 Openprise Launches B2B CDP
03-25-20 Movable Ink Adds Mobile App Support
03-24-20 Few Marketers Fully Understand Privacy Regulations
03-23-20 Sinch Buys ChatLayer.ai for Multi-Lingual Chatbots
03-20-20 Newsletter Open Rates Rise Due to Coronavirus
03-19-20 Marketers with Integrated Data Show Better Results: Blueshift Study
03-18-20 Adobe Announces Something Minor But You’ll Read This Anyway
03-17-20 Proxy Raises $42 Million for Phone-Based ID System
03-16-20 Valassis Offers Ad Targeting for Connected TV
03-13-20 Marketers Make the Best of Coronavirus
03-12-20 Relationship Intelligence Platform Affinity Acquires Remains of Nudge.ai
03-11-20 Serenova Merges with Lifesize for Unified Communications
03-10-20 Banzai Raises $7 Million for Event Management
03-09-20 Mailchimp Buys Small Business Publisher Courier Media
03-06-20 Pipedrive CRM Buys Mailigen for Email Marketing Automation
03-05-20 Chatbot from Intercom Answers Questions Before You Finish Asking
03-04-20 Salesforce Buys The CMO Club
03-03-20 mParticle Raises $45 Million More
03-02-20 ZoomInfo Files for $500 Million IPO
02-28-20 Thunderhead Announces Automated Individual-Level Journey Design
02-27-20 CDP Use Extends Beyond Marketing
02-26-20 Salesforce Buys Vlocity for $1.3 Billion
02-25-20 Voice-Assisted Shopping Fell Sharply in Last Year
02-24-20 Vertify Buys Synthio to Enrich B2B Data
02-21-20 BlueVenn Adds Email Engine
02-20-20 Reltio Repositions as Connected Customer Platform
02-19-20 75% of Marketers Say They Have a CDP
02-18-20 Dun & Bradstreet Files to Go Public Again
02-17-20 Updates from Our Department of the Obvious
02-14-20 Clipchamp Raises $9 Million for Video Creation
02-13-20 Habu Raises $15 Million to Unify Customer Data Without a CDP
02-12-20 Merkle Launches Merkury Identity Resolution Platform
02-11-20 Snowflake Announces Salesforce Partnership and $479 Million Series G
02-10-20 Retina Raises $5 Million to Find Bad Customers
02-07-20 Optimove Buys Axonite for Real-Time Event Sharing
02-06-20 Single Customer View Critical to Effective Personalization
02-05-20 TVSquared Launches Unified TV Attribution
02-04-20 Salesforce Buys Evergage CDP for Real Time Interactions
02-03-20 Lifesight Matches Mobile Ads to Retail Traffic
01-31-20 Dentsu Aegis Network’s Merkle Buys 4Cite and DigitalPi
01-30-20 mParticle Expands Data Management Features
01-29-20 SECURITi.ai Raises $50 Million Series B for Privacy Compliance
01-28-20 Facebook Promises Fabulous Privacy Protections
01-27-20 Vibes Adds Integration with Infutor Consumer Data
01-24-20 ID Resolution Tops List of Features Expected for CDP
01-23-20 AppsFlyer Raises $210 Million for Mobile Attribution
01-22-20 Just 28% of Marketers Prioritize Data Quality: Nielsen Report
01-21-20 NewStore Raises $20 Million for All-In-One Retail Solution
01-17-20 Segment and Others Launch ‘Platform of Independents’ to Fight Vendor Lock-In
01-16-20 ActionIQ Raises $32 Million Series C
01-15-20 Half of CDP Owners Lack a True CDP: Tealium Survey
01-14-20 Adobe Releases Cloud Version of Adobe Experience Manager
01-13-20 D&B Buys B2B Data Collector Orb Intelligence
01-10-20 MailChimp Exceeds 60% Email Market Share
01-09-20 IBM Launches AI-Based Ad Creative Optimization
01-08-20 CDP Vendor Healthgrades Buys Evariant
01-07-20 BigID Raises $50 Million More for Privacy Tech
01-06-20 Digital Ad Spend Exceeded Traditional U.S. Media in 2019
01-03-20 BlueConic Raises $13 Million Series B
01-02-20 ProtonMail Adds Privacy-Safe Online Calendar
12-20-19 Benchmarks for CX, Webcasts, and Email
12-19-19 Smartly.io Sells Majority Share to Private Equity for $222 Million
12-18-19 LogMeIn Sold to Private Equity for $4.3 Billion
12-17-19 Episerver Buys Insite Software to Expand Its Digital Experience Platform
12-16-19 Software Buyers Send Fewer RFPs than Others
12-13-19 DataRobot Buys Paxata for Self-Service Data Prep
12-12-19 Acquia Buys AgilOne CDP
12-11-19 Adobe Campaign Adds AMP Email Support
12-10-19 WalkMe Raises $90 Million for Digital Adoption Platform
12-09-19 Sprinklr Buys Nanigans’ Social Advertising Business
12-06-19 LiveRamp and Others Offer Consent Management
12-05-19 Lytics Offers Separate Modules for Data Assembly, Insight, and Messaging
12-04-19 Uberflip Buys SnapApp to Streamline Experience Creation
12-03-19 Loom Raises $30 Million for Video Sharing
12-02-19 Customer Attitudes Affect Behavior: Forrester Study
11-27-19 VTEX Raises $140 Million for Integrated Commerce
11-26-19 Pathfinder AI Promises to Handle Most Marketing Tasks
11-25-19 Automation Anywhere Raises $290 Million Series B for RPA
11-22-19 Sonos Buys Snips, a Privacy-Safe Voice Assistant
11-21-19 Experian Connects Mobile Ad IDs to Other Identifiers
11-20-19 Salesforce Introduces Its Latest Iteration of CDP-Like Customer 360
11-19-19 Episerver Buys Idio for Advanced Recommendations
11-18-19 CDP Users Have Better Business Results
11-15-19 Adobe Releases Its Real-Time CDP
11-14-19 LinkedIn Tells Microsoft Dynamics CRM When a Contact Changes Jobs
11-13-19 Tealium Adds Private Cloud Option
11-12-19 Five CDP Vendors Reach Deloitte Tech Fast 500
11-11-19 Consumers Want Control Over Marketing Messages: Twilio Study
11-08-19 Salesforce Launches Headless CMS
11-07-19 CDP Netcore Buys AI-Driven Personalization Vendor Boxx.ai
11-06-19 CDP Manthan and RichRelevance Will Consolidate
11-05-19 CDP Amperity Buys Custora for Predictive Modeling and Campaign Creation
11-04-19 Enterprises Analyze Average of 400 Data Sources
11-01-19 TapClicks Buys Megalytic to Build Better Dashboards
10-31-19 Lytics Announces Enhanced Salesforce Integration
10-30-19 Optimove Adds Streaming Data Ingestion and Access
10-29-19 Very Good Security Raises $35 Million Series B for Data Privacy Service
10-28-19 How Widely Used Are CDPs?
10-25-19 Roku Buys dataxu for $150 Million
10-24-19 Adobe Adds Unit to Sell to SMBs
10-23-19 Mastercard Buys SessionM CDP to Expand Marketing Services
10-22-19 Shipping Is Important to Online Shoppers
10-21-19 Consumers Prioritize Convenience Over Experience
10-18-19 Blueshift Adds In-App Messaging
10-17-19 Microsoft Releases Low Cost, Self-Service Customer Data Platform
10-16-19 CleverTap CDP Raises $35 Million Series C
10-15-19 Most U.S. Retailers Have 50+ Systems with Consumer Data
10-11-19 Salesforce Raises $666 Million in Equity
10-10-19 Martech Takes Lower Share of Marketing Budgets in Gartner Report
10-09-19 Campaign Monitor Continues Email Acquisition Spree with Conversio Purchase
10-08-19 CCPA Compliance Could Cost $55 Billion (But Probably Won't)
10-07-19 80% of Companies Use Home-Built Martech
10-04-19 European High Court Rules Cookies Need Clear, Specific, Active Consent
10-03-19 Oracle Buys CrowdTwist and SnapLogic Raises $72 Million
10-02-19 Martech Deal Volume Stalled in Q3
10-01-19 IT and Business Users Disagree on Value of Citizen Developers
09-30-19 Fivetran Raises $44 Million for Automated Data Integration
09-27-19 Cheetah Digital Launches Engagement Data Platform
09-26-19 CDP News from Segment, Arm Treasure Data, and RedPoint Global
09-25-19 Salesforce Datorama Expands Marketing Data Prep and Visualization
09-24-19 Ometria Raises $21 Million Series B for Retail Personalization
09-23-19 Facebook Suspended “Tens of Thousands” of Apps in Privacy Review
09-20-19 Salesforce Ventures Invests $300 Million in WordPress Parent Automattic
09-19-19 Tealium Adds Machine Learning to Its CDP
09-18-19 Oracle Launches CX Unity CDP
09-17-19 Salesforce Launches Consumer Goods and Manufacturing Clouds
09-16-19 Oracle and Deloitte Digital Cooperate to Deploy CX Unity CDP
09-13-19 People Delete Smartphone Apps That Send Too Many Messages
09-12-19 Hatchbuck and Benchmark Merge Small Business Marketing and CRM
09-11-19 Adobe Adds Multi-Source Journey Analytics
09-10-19 Shopify Buys 6 River Systems for $450 Million
09-09-19 BigID Raises $50 Million Series C for Privacy Tech
09-06-19 Bad Data Costs 21 Cents of Every Media Dollar
09-05-19 AgilOne Adds Cohort Analysis
09-04-19 B2B CDP Radius Intelligence Sold to Kabbage
09-03-19 Marketers Send Too Many Emails, Finds Study
08-30-19 Gartner Lists CDP as Transformative Technology
08-29-19 ThoughtSpot Raises $248 Million for AI-Driven Data Analysis
08-28-19 Data Compiler NetWise Buys WhoToo from Demandbase
08-27-19 Syncsort Buys Pitney Bowes Software Business for $700 Million
08-26-19 Salesforce Describes Customer 360 as Including Everything It Does
08-23-19 Up to Two-Thirds of Location-Based Ad Spend Is Wasted
08-22-19 TapClicks Raises $10 Million for Marketing Data Flows
08-21-19 OneTrust Receives First ISO 27701 Privacy Certification
08-20-19 CDP Simon Data Raises $30 Million Series C
08-19-19 IBM Blockchain Pilot Cuts Ad Costs by 2-3%
08-16-19 Podcast Ad Revenue to Reach $1 Billion by 2021
08-15-19 Evergage Adds Direct Access to CDP Data
08-14-19 WordPress Parent Buys Tumblr
08-13-19 4C Adds ‘Bring Your Own Data’ Video Ad Measurement
08-12-19 SurveyMonkey Buys GetFeedback to Support Salesforce Clients
08-09-19 Salesforce Buys ClickSoftware Field Service Tech for $1.35 Billion
08-08-19 Ezoic Receives $33 Million Funding for Web Site Optimization
08-07-19 CDP Zylotech Integrates Bombora Intent Data
08-06-19 CDP Industry Grew 71% in Past Year
08-05-19 Marchex Adds AI-Powered Phone Conversation Analytics
08-02-19 IgnitionOne Adds Consulting Group
08-01-19 Quotient Technology Offers Ad Audiences Based on Retail Coupons and Purchases
07-31-19 Capital One Breach Exposes Personal Data on 100 Million U.S. Consumers
07-30-19 Marketers Use Almost 30 AdTech Systems
07-29-19 Martech Funding More Than Doubled in 2019
07-26-19 Salesforce Partners with Alibaba to Open China
07-25-19 DemandJump Raises $5.5 Million for Marketing Measurement
07-24-19 41% of Organizations Would Pay Fine Rather Than Improve Security
07-23-19 FTC Announces $575 Million Settlement with Equifax for Data Breach
07-22-19 AdQuick Launches Pay-per-Engagement Outdoor Ads
07-19-19 Signal Adds Real-Time Data Onboarding
07-18-19 OneMarket Launches CDP-Like Platform for Retail
07-17-19 CDP Amperity Raises $50 Million
07-16-19 Adobe, Microsoft and Accenture Announce Integration Partnership
07-15-19 Facebook Stock Rises After $5 Billion Privacy Fine
07-12-19 OneTrust Raises $200 Million Series A for Privacy Compliance
07-11-19 UK Privacy Authority Fines Marriott $123 Million Under GDPR
07-10-19 Facebook Releases Open Source Recommendation Model
07-09-19 British Airways Faces $230 Million GDPR Fine
07-08-19 Why the Future Won't Be Perfect
07-03-19 Contentsquare Buys Clicktale to Extend Web Experience Analytics
07-02-19 Two-Thirds of US Households Have OTT TV
07-01-19 B2B CDP Leadspace Buys ReachForce
06-28-19 Humans Gain Ground on Goldfish Attention Span
06-27-19 WP Engine Strengthens HubSpot Integration and Buys Flywheel
06-26-19 NetLine Offers Free Content Consumption Reports
06-25-19 LiveRamp Buys DataPlusMath to Connect Web Behavior to TV Ad Views
06-24-19 Real Time Ad Bidding Breaks Privacy Rules Says UK Authority
06-21-19 Imaginary CDPs Are Most Popular
06-20-19 Google Offers Predictive Marketing Models within BigQuery
06-19-19 Forrester Issues B2B CDP ‘New Wave’
06-18-19 Salesforce Adds Persistent Profiles to Customer 360 CDP
06-17-19 Mary Meeker’s Latest Internet Report Remains Bullish
06-14-19 D&B Buys B2B CDP Lattice Engines
06-13-19 Adjust Raises $227 Million for Mobile Ad Measurement and Fraud Prevention
06-12-19 Amazon Offers Its Own Personalization Models as a Service
06-11-19 Salesforce to Buy Tableau for $15.7 Billion in Stock
06-10-19 LogMeIn Adds AI-Powered Customer Engagement
06-07-19 Google Buys Looker for $2.6 Billion
06-06-19 CDPs Deployed at 20% of Companies, Says Survey
06-05-19 AnyRoad Raises $9.2 Million to Measure Offline Experiences
06-04-19 Amazon Buys Sizmek Ad Server
06-03-19 Foursquare Buys Placed from Snap
05-31-19 CDPs Are Top Ecommerce Investment Priority
05-30-19 Salesforce Lets Users Create Blockchain Objects
05-29-19 LinkedIn Buys Drawbridge Identity Graph
05-28-19 Salesforce Adds App Marketplace for Datorama
05-24-19 What Hath GDPR Wrought?
05-23-19 Freshworks Buys Natero for Complete Customer View
05-22-19 Google Cloud and Informatica Partner to Ease Database Development
05-21-19 CDP Users Get Better Martech Results
05-20-19 Salesforce Outage Hits Pardot Users
05-17-19 SugarCRM Buys Salesfusion Marketing Automation
05-16-19 Tealium Raises $55 Million to Grow Its CDP
05-15-19 Adobe Magento Commerce Snuggles Closer to Amazon, Google, and Adobe Analytics
05-14-19 CDP Users Are More Successful
05-13-19 Young People Stream the Most Video
05-10-19 Half of U.S. Consumers Would Not Sell Their Data
05-09-19 Acquia Buys Mautic to Create Open Marketing Cloud
05-08-19 Google Announces Chrome Changes to Reduce Cookie Sharing
05-07-19 SAP Announces CDP Plan But No Details
05-06-19 PossibleNOW Adds CCPA Compliance Module
05-03-19 Sometimes the Good Guys Win
05-02-19 Validity Buys Return Path to Expand Customer Engagement Offerings
05-01-19 Mapp Cloud Buys Marketing Analytics Vendor Webtrekk
04-30-19 DirectLync Launches All-in-One Marketing Platform for Small Business
04-29-19 SalesLoft Raises $70 Million Series D for Sales Engagement
04-26-19 90% of Marketers See Lift from Personalization
04-25-19 FullStory Raises $32 Million for Web Behavior Replay
04-24-19 Blueshift CDP Raises $15 Million for Customer Data Activation
04-23-19 Facebook ''Unintentionally'' Uploaded 1.5 Million Email Contact Lists Without Permission
04-22-19 Factual Connects Online Ad Campaigns to Retail Visits
04-19-19 Vimeo Buys Magisto to Simplify Video Creation
04-18-19 6sense Raises $27 Million for Account-Based Marketing Orchestration
04-17-19 BlueConic and Stride CDPs Add New Modules
04-16-19 Publicis Pays $4 Billion for Data-Driven Marketing Agency Epsilon
04-15-19 CleverTap Raises $26 Million for Customer Engagement
04-12-19 LiveRamp Buys Faktor Consent Management Platform
04-11-19 Pearl Thinks Launches Retail CDP
04-10-19 More Marketers Have Integrated Martech Stacks
04-09-19 Okta Launches $50 Million Investment Fund for Identity Innovation
04-08-19 Validity Launches Data Trust Assessments
04-05-19 IBM Sells Marketing Platform Business to Centerbridge Partners
04-04-19 CDP Institute Launches RealCDP Certification Program
04-03-19 Healthgrades Launches CDP for Health Systems
04-02-19 Most Marketers Buy New Technology Every Quarter
04-01-19 CleverTap Adds Recommendation Engine to Mobile Marketing System
03-29-19 G2 Launches Tool to Identify Underused Software Licenses
03-28-19 Leadspace Adds Targeting for Digital Ads
03-27-19 Adobe Announces 'Real-Time CDP' But Details Are Scarce
03-26-19 Salesforce Promises CDP of the Future, In the Future
03-25-19 ClickDimensions Buys SweetSpot Marketing Dashboard
03-22-19 Arm Treasure Data Adds Marketer-Friendly Segmentation Interface
03-21-19 Domo Offers Email Campaign Management
03-20-19 Oracle Adds Integration Among Marketing Cloud Products
03-19-19 Stand-Alone CDPs Have No Future, Says Report
03-18-19 UPshow Raises $6 Million for In-Store TV
03-15-19 Content Marketing Platform Percolate Raises $32 Million
03-14-19 Personalization Works Best When Brands Build Long-Term Relationships
03-13-19 Consumers Want Control, Not Personalization: Alliance Data Study
03-12-19 Few Agencies Buying Customer Data Platforms
03-11-19 Clari Spreads Buyer Analytics Across the Enterprise
03-08-19 LiveRamp Adds B2B Identities and Experian Consumer Segments
03-07-19 SurveyMonkey Scampers onto the Web with Usabilia Purchase
03-06-19 DiscoverOrg Buys Email Verifier NeverBounce
03-05-19 SessionM Integrates with Tulip to Deliver Customer Data to Retail Floor
03-04-19 Walmart Bolsters Ecommerce Search with Aspectiva Acquisition
03-01-19 Informatica Buys AllSight to Build Complete Customer Profiles
02-28-19 IgnitionOne Predicts Performance of Ad Creative Before It Runs
02-27-19 IAB Testifies For Federal Privacy Law, Against Consumer Choice
02-26-19 Turbo Systems Lets Business Users Build Enterprise Applications
02-25-19 Connected TV Overtakes Mobile in Share of Video Ads
02-22-19 Lytics Raises $35 Million Series C
02-21-19 Attribution Geeks, Today is Your Day
02-20-19 SmarterHQ Adds CDP-Style Customer Profiles
02-19-19 Bad News for Facebook Just Keeps Coming
02-18-19 Blockchain-Based Method Reduced Ad Fraud in Test
02-15-19 Merkle Offers Entry-Level Unified Customer View
02-14-19 Adobe Improves Access to Assets in Experience Manager
02-13-19 83% of Consumers Feel Personalized Ads Are Unethical
02-12-19 LiveRamp Adds Connected TV to Its Cross-Channel Identities
02-11-19 German Anti-Trust Agency Rules Facebook Must Limit Data Use
02-08-19 Oracle Marketing Cloud Adds Swrve for Mobile Messages
02-07-19 Google Connects Analytics 360 Audiences to Salesforce Marketing Cloud
02-06-19 Gainsight Adds Product Management Support
02-05-19 DiscoverOrg Buys ZoomInfo
02-04-19 GDPR Compliance is Good for Business
02-01-19 Infusionsoft Renames Itself as Keap and Launches Simpler Product
01-31-19 AgilOne Adds Snowflake Database Option
01-30-19 Gladly Raises $50 Million for Customer-Centric Service
01-29-19 Contentsquare Raises $60 Million for Digital Behavior Analysis
01-28-19 Facebook Certifies Two Brand Safety Partners
01-25-19 Salesforce Expands Datorama Integration Capabilities
01-24-19 Confluent Raises $125 Million for Open Source Event Streaming
01-23-19 Qlik Buys CrunchBot for Conversational Analytics
01-22-19 Zappix Adds Self-Service Customer Care to Alexa
01-21-19 Automation Leads to More Jobs
01-18-19 Most Facebook Users Don't Know It Classifies Them
01-17-19 Urban Airship Buys Accengage to Expand European Business
01-16-19 Campaign Monitor Buys Sailthru and LiveClicker
01-15-19 AgilOne Extends Machine Learning Features
01-14-19 OneLogin Raises $100 Million for Unified Identity Management
01-11-19 Arm Combines Treasure Data CDP with Pelion IoT for Real Time Retail Experience
01-10-19 Mapp Marketing Platform Calls Itself a CDP, Calls Marketers Sheep
01-09-19 Poor Personalization Is Worse Than No Personalization
01-08-19 Akamai Buys Janrain for Customer Identity Access Management
01-07-19 Comcast Tests Blockgraph Project to Target TV Ads Using Encrypted Data
01-04-19 Cision Buys Falcon.io to Merge Social and Press Campaigns
01-03-19 People Issues Block Big Data Success
01-02-19 CDP Industry Grew 60% in 2018
12-21-18 Facebook Could Face $1 Billion Fine for Data Breaches
12-20-18 AdTheorent Builds Personalized Ads in Real Time
12-19-18 OASIS Develops Customer Data Platform Standard
12-18-18 Consumers Upbeat About Technology Despite Security Risks
12-17-18 G2 Crowd Buys Siftery
12-14-18 49% of Companies Have a CDP: Salesforce Research
12-13-18 Catalina Bankruptcy Erases $1.6 Billion in Debt
12-12-18 Infutor Buys Ruf Strategic Solutions
12-11-18 Workato Integration Platform Raises $25 Million
12-10-18 Aberdeen Acquires Intent Data Collector The Big Willow
12-07-18 Looker Raises $103 Million for Its Data Analysis Platform
12-06-18 Third Party Data Industry Grew 17.5% in 2018
12-05-18 CDP Ascent360 Announces $4.1 Million Series A
12-04-18 Adobe DMP Adds Identity Resolution from Signal
12-03-18 500 Million Starwood Guests’ Data Exposed in Years-Long Breach
11-30-18 Wrike Sells Majority Share to Vista Equity Partners
11-29-18 Amazon Keeps Mum on Pre-Thanksgiving Data Breach
11-28-18 Forrester to Buy SiriusDecisions for $245 Million
11-27-18 Tech Staff Controls Digital Strategy and CX
11-26-18 Oracle CX Unity Looks Like a Real CDP
11-26-18 Oracle CX Unity Looks Like a Real CDP
11-21-18 Half of Consumers Will Do Most Holiday Shopping Online
11-20-18 InsideSales Launches Email Sales Prospecting Platform
11-19-18 Three CDPs Reach Deloitte Technology Fast 500
11-16-18 CDPs Leadspace, Evergage and Canopy Labs Make the News
11-15-18 SnapLogic Offers Self-Service Machine Learning
11-14-18 Zendesk Challenges Salesforce with Cloud-Based CRM Platform
11-13-18 SAP Pays $8 Billion for Qualtrics Experience Survey System
11-12-18 Privacy International Files GDPR Complaints Against Oracle, Acxiom, Equifax, Experian, and Others
11-09-18 Talend Buys Stitch for Self-Service Cloud Data Integration
11-08-18 Oracle Launches 'Pre-Bid by Moat' Ad Safety Solution
11-07-18 Consumers Won't Swap Data for Personalization
11-06-18 Clarifai and RichRelevance Add Visual Inputs to Personalization
11-05-18 Marketing Modules Are Everywhere
11-02-18 84% of Security Chiefs Say Breaches Are Inevitable
11-01-18 CDP Evergage Adds Value-Based Offer Selection
10-31-18 CDP Zylotech Raises $5.5 Million
10-30-18 Conversica Raises $31 Million Series C for AI-Based Conversations
10-29-18 IBM Buys Red Hat for $34 Billion
10-26-18 Marketers Do Best with Customer Data
10-25-18 Apple CEO Calls for GDPR-Style Privacy Laws Worldwide
10-24-18 RedPoint Global Adds Improvements Across the Board
10-23-18 Oracle Launches Unified Customer Data Solution
10-22-18 NCR Uses Self-Checkout Camera to Verify Buyer's Age
10-19-18 B2B CDP Radius Adds Dun & Bradstreet Data
10-18-18 Adobe Strengthens Links Between Creative and Marketing Platforms
10-17-18 If You Read One Article About Event Management Software This Year...
10-16-18 Twilio Buys SendGrid for $2 Billion
10-15-18 MarTech Advisor Publishes CDP Buyer's Guide
10-12-18 Persado AI Adds Story-Telling Capability
10-11-18 Looker Adds Digital Marketing and Web Analytics Applications
10-10-18 Adobe Releases Initial Magento Integrations
10-09-18 Google Shuts Down Google+ After Security Breach
10-05-18 Reltio to Support Salesforce, Adobe, Microsoft and SAP Despite Reservations
10-04-18 IBM Announces Latest Batch of AI-Based Marketing Products
10-03-18 Arm Treasure Data Adds Marketer-Focused Features
10-02-18 Salesforce Simplifies Data and Event Sharing with AWS
10-01-18 Media Slam Facebook after 50 Million User Security Breach
09-28-18 Vendors Work to Improve B2C Customer Experience
09-27-18 Frenzied Deal Making in B2B Technology Data
09-26-18 Salesforce Customer 360 Gives Unified View of B2C Data
09-25-18 Adobe, Microsoft, and SAP Announce Project to Unify Customer Data
09-24-18 Amazon and Salesforce Add Voice-Powered Products
09-21-18 Adobe Buys Marketo for $4.75 Billion
09-20-18 Machines Beat Humans in Ad Campaign Optimization Test
09-19-18 CDP Industry to Reach $3.3 Billion by 2023
09-18-18 Podcasts, Connected TVs, and Smart Speakers
09-17-18 New Tech to Personalize Reality
09-14-18 Openprise Adds Data Orchestration for Microsoft Dynamics 365
09-13-18 Radius Launches B2B Customer Data Platform
09-12-18 One-Quarter of Facebook Users Have Deleted It: Pew Research
09-11-18 Deloitte Purchases Magnetic's AI Ad Platform
09-10-18 Episerver Sold to Private Equity Firm for $1.16 Billion
09-07-18 AI News from Salesforce, Nosto, Custora
09-06-18 Vista Equity Engineers Merger of Lithium and Spredfast
09-05-18 Big Tech Now Guilty Until Proven Innocent
09-04-18 CMOs Shift Focus to Third Party to Owned Customer Data
08-31-18 Cool, Creepy, or A Bit of Both?
08-30-18 Real Story Group Publishes CDP Vendor Report
08-29-18 Facebook Engagement Down 45%
08-28-18 Salesforce Raises $317.2 Million Equity Funding
08-27-18 Consumers Rebel Against Digital Overlords
08-24-18 Adobe Enhances Email Features
08-23-18 Fewer Third Party Cookies After GDPR
08-22-18 BlueConic Integrates Decibel’s Digital Experience Score
08-21-18 Drawbridge Raises $15 Million and Expands LiveRamp Relationship
08-20-18 Corporate IT Manages Half of CDP Installations
08-17-18 RevJet Raises $21 Million Series A for Automated Ad Optimization
08-16-18 T-Mobile Promises Humans Will Answer the Phone
08-15-18 AI to Guide Shoppers, Phone Agents, Store Managers
08-14-18 Outdoor Advertising Gets Another Look
08-13-18 Mixed Reports on GDPR Impact
08-10-18 One-Third of Marketers Have CDP in Place: Winterberry Report
08-09-18 Dun & Bradstreet Sold to Private Investors in $6.9 Billion Deal
08-08-18 Adobe Audience Manager Integrates Tapad Identity Graph
08-07-18 Privacy News Keeps Getting Worse
08-06-18 AgilOne Integrates with Criteo for Individually Targeted Display Ads
08-03-18 Lexer CDP Integrates Experian ConsumerView Data
08-02-18 Industry Specialists Expand CDP Capabilities
08-01-18 Video Targeting as Social Media Alternative
07-31-18 Treasure Data CDP to be Bought by ARM Holdings for $600 Million: Report
07-30-18 Bidalgo Uses AI to Guide Ad Creative
07-27-18 Marketing Clouds Can't Meet All Needs: Forrester Study
07-26-18 GlobalWebIndex Raises $40 Million for Online Market Research
07-25-18 Lots of Action in Enterprise Data Management
07-24-18 SessionM Raises $23.8 Million from Salesforce Ventures and Others
07-23-18 Most IT Leaders Believe Outsiders Can Access Their Networks
07-20-18 Will Smart Speakers Replace Smartphones?
07-19-18 Amobee Buys Videology Assets; Openprise Adds New Data Partners
07-18-18 IAB Tech Lab Launches Program to Test Blockchain Applications
07-17-18 Salesforce Buys Datorama CDP for $800 Million
07-16-18 Most Companies Will Comply with GDPR by End of Year
07-13-18 83% of Agencies Use Their Own Tech to Buy Ads
07-12-18 Survey Finds 63% of Respondents Have a CDP
07-11-18 MediaMath Raises $225 Million
07-10-18 CDP Industry Grew 76% in Past Year
07-09-18 Albert Technologies Raises $18 Million for Autonomous Campaigns
07-06-18 Digital Transformation Isn't Helping Customer Experience
07-05-18 Google Lets Third Party Developers Read Gmail Messages
07-04-18 Greetings from Our Department of the Obvious
07-03-18 CDP Industry Employment Grew 76% in Past Year
07-02-18 California Passes Strong Data Privacy Law
06-29-18 CDP Evergage Adds Survey Tool
06-28-18 mParticle Integrates with Google Customer Match
06-27-18 SessionM Expands Salesforce Integration
06-26-18 Identity Hide-and-Seek
06-25-18 AT&T Buys AppNexus
06-22-18 Adobe Launches Audio Ads on Smart Speakers
06-21-18 Campaign Monitor Merges with Emma and Delivra
06-20-18 RichRelevance Launches Next-Generation AI-Based Personalization
06-19-18 Google Invests $550 Million in Chinese E-Commerce Merchant JD.com
06-18-18 Companies Struggle with Data Quality Basics
06-15-18 Tealium Launches New User Interface
06-14-18 BlueConic CDP Adds Standard Behavioral Attributes
06-13-18 New Integrations for Salesforce Marketing Cloud
06-12-18 Validity Buys BriteVerify Email Verification Service
06-11-18 Mapp Digital Launches Mapp CDP
06-08-18 Pegasystems Opens Development to ISV and Business Users
06-07-18 TIBCO Buys Scribe Software
06-06-18 SAP Launches Customer Experience and Data Management Suites
06-05-18 Technology for the Little Guy
06-04-18 Slow Speed Threatens Blockchain Future
06-01-18 Facebook Loses First Place as Mobile Traffic Source
05-31-18 conDati, Signifyd, Paypal, Jetlore
05-30-18 LiveRamp Launches Data Quality Scoring Service
05-29-18 GDPR Disrupts Programmatic Ads in Europe
05-25-18 Reltio Raises $45 Million for Self-Learning Customer Databases
05-24-18 Blockchain, Blockchain, Blockchain
05-23-18 All Aboard the GDPR Bandwagon
05-22-18 Adobe Buys Magento for $1.68 Billion
05-21-18 Bad Service Costs $75 Billion Per Year
05-18-18 Mobile Now More than Half of All Digital Ad Revenue
05-17-18 Let's Go Full Tin-Foil-Hat Paranoid
05-16-18 CDP Optimove Buys Email Dynamic Content Engine
05-15-18 Segment CDP Releases Unified Customer Profiles
05-14-18 Tealium Expands GDPR Support
05-11-18 SessionM Adds GDPR Compliance Features
05-10-18 Data Gathering Business is Alive and Well, Thanks.
05-09-18 Millennials Shop More Online and Other Obvious Information
05-08-18 LookBookHQ Relaunches as PathFactory
05-07-18 Mixed Messages on Personalization
05-04-18 GDPR Forces New Attention to Data Quality
05-03-18 Cisco Buys B2B Data Compiler Accompany for $270 Million
05-02-18 Validity Buys CRMfusion
05-01-18 Marketo Buys Multi-Touch Attribution Specialist Bizible
04-30-18 Radius and LeadSpace Merge as Predictive Analytics Category Restructures
04-27-18 Lattice Engines Launches CDP for ABM
04-26-18 Surveys Worth Reading
04-25-18 Oracle Buys Grapeshot Brand Safety Solution
04-24-18 AI Keeps Growing
04-23-18 Marketers Care More About Personalization than Consumers Do
04-20-18 BlueConic Adds GDPR Consent Module
04-19-18 CDP Vizury is Now Lemnisk
04-18-18 Inside the Mind of IT
04-17-18 Drift Announces $60 Million Series C
04-16-18 Private Equity Investment in Digital Marketing M&A Doubled Last Year
04-13-18 Zaius Raises $30 Million Series B
04-12-18 Oracle Expands Customer Data Capture and Access
04-11-18 6sense Acquires ZenIQ ABM Platform
04-10-18 IBM Backs Blockchain-Based Global Identity Network
04-09-18 Life's Mysteries Revealed
04-06-18 Alexa, Write Me a Newsletter
04-05-18 It's Now Cool to Bash Facebook
04-04-18 CDP Lytics Raises $14 Million
04-03-18 Nift Raises $16.5 Million; TravelClick and Accenture Make Acquisitions
04-02-18 Latest from Our Department of the Obvious
03-30-18 Facebook to End Targeting with Third Party Data
03-29-18 The New Battle For Access to Customer Data
03-28-18 Adobe Launches Unified, Persistent Customer View
03-27-18 Companies Plan to Skirt GDPR Consent Requirements
03-26-18 CDP mParticle Adds View of Complete Customer Record
03-23-18 How to Think Like an IT Manager
03-22-18 RedPoint Global, Segment, and More
03-21-18 Salesforce Buys MuleSoft for $6.5 Billion
03-20-18 Amperity CDP Expands Availability of Multiple Customer Views
03-19-18 CDP Institute Launches European Branch
03-16-18 Still More Ways for Consumers to Sell Their Data
03-15-18 Salesforce Launches New Small Business Editions
03-14-18 Is 'Direct Mail News' an Oxymoron?
03-13-18 GDPR Leads Drawbridge to Shut European Media Business
03-12-18 Does Personalization Matter?
03-09-18 BlueVenn CDP Connects to FullContact for Data Enrichment
03-08-18 Let's Bust Some Myths
03-07-18 RedPoint Global Releases Packaged Solution for Retailers
03-06-18 Bedrock Data Adds Unified Customer Database
03-05-18 Will AI Replace Business Analysts?
03-02-18 Placed Offers Free Location Data
03-01-18 Customer Success Vendor Totango Raises $9 Million
02-28-18 Amazon Spends $1 Billion for Ring Home Security Tech
02-27-18 SmarterHQ Expands Customer Identity Resolution
02-26-18 CDP Institute Releases Vendor Comparisons
02-23-18 Consumer Data Still Up for Grabs
02-22-18 Accenture Launches Service to Test New AIs
02-21-18 Location-Based Targeting Keeps Getting Better
02-20-18 Tapad Launches a CDP
02-19-18 BlueVenn Adds Marketing Agency Services
02-16-18 IT Role in Data Governance
02-15-18 mParticle, LiveRamp, Windsor Circle
02-14-18 Deep Thoughts about the Future of Data
02-13-18 CDP Vendors Make New Friends
02-12-18 One-Quarter of Consumers Put Privacy First
02-09-18 Selligent Relaunches as Marketing Cloud and CDP
02-08-18 Evergage CDP Launches in Europe
02-07-18 Acxiom May Spin Off Marketing Services Business
02-06-18 Advanced Attribution and Marketing on Public Screens
02-05-18 Retailers Focus on Location Data
02-02-18 Advertisers Fight Back Against Fraud and Unsafe Placements
02-01-18 How Companies Fail to Build Trust
01-31-18 Evergage CDP Buys MyBuys Targeting Business
01-30-18 BigID Raises $14 Million to Find Personal Data in Company Systems
01-29-18 How Big Is the Data Literacy Gap?
01-26-18 Personalization Increases Revenue up to 21%
01-25-18 Screen6 Adds Real-Time Identity Graph Update
01-24-18 GoDaddy Buys SMB Marketing Firm; Also, Society is Collapsing
01-23-18 Adobe Campaign Adds Hadoop Connector
01-22-18 Google Adds Connectors to Load Salesforce Data
01-19-18 GDPR Won't Kill Audience Data
01-18-18 CDP Institute Publishes Vendor Classification Plan
01-17-18 Comments on Facebook News Feed Change
01-16-18 Automated Media Buying and More
01-15-18 CDPs Help Retailers Improve In-Store Personalization
01-12-18 Brands Should Take Social Positions. Or Not.
01-11-18 Who's a CDP?
01-10-18 Voice Changes Everything
01-09-18 The Non-Marketer's View
01-08-18 Let's Worry About GDPR
01-05-18 BlueVenn Buys LEAP Media Solutions
01-04-18 Merkle Buys HelloWorld Loyalty Platform
01-03-18 Terminus Buys BrightFunnel
01-02-18 CDP Industry Doubled In 2017: CDP Institute Report
12-22-17 What Will Replace Paid Media?
12-21-17 How Marketers Know If They've Been Naughty or Nice
12-20-17 New Challenges, New Hope for Programmatic Advertising
12-19-17 How Can Retailers Be Saved? Three Opinions.
12-18-17 Leadspace Raises $21 Million Series C
12-15-17 Is Privacy News an Oxymoron?
12-14-17 mParticle Adds Xbox Data Collection
12-13-17 Reality Makes a Comeback
12-12-17 Better Tools for Marketing in Mobile Apps
12-11-17 77% of Global Web Pages Track User Identity
12-08-17 Let's Wallow!
12-07-17 New Friends for Everyone
12-06-17 The Quest for Brand Safety
12-05-17 NGDATA CDP Raises $19 Million Series C
12-04-17 A Few Good Surveys
12-01-17 Product News from Tealium, Swrve, ironSource
11-30-17 Tips for Effective Customer Messages
11-29-17 Paying Consumers for Their Data
11-28-17 What's on Your Mind?
11-27-17 Time Inc. Bought by Meredith Corp. in Koch-Backed Deal
11-22-17 Three CDP Vendors Reach Deloitte Fast 500
11-21-17 Online Giants Face New Threats
11-20-17 Integrating Third Party Data Keeps Getting Easier
11-17-17 Segment CDP Announces GDPR Compliance Features
11-16-17 Consumers Fear Cyber Attacks
11-15-17 Twins Separated at Birth
11-14-17 Martech Spend is Falling: Gartner Survey
11-13-17 Less Hype, More Results for Account Based Marketing
11-10-17 Improved Databases for Storing Customer Data
11-09-17 If You Can Fake Authenticity, You've Got It Made
11-08-17 More Cross-Channel Options for Salesforce Marketing Cloud
11-07-17 Amex and Partners Launch Targeting Service
11-06-17 Some Things Can't Be Explained
11-03-17 CrossEngage CDP Raises $5.8 Million
11-02-17 Research to Help Marketers
11-01-17 New Places to Find Location Data
10-31-17 New Frontiers in Automated Content
10-30-17 Amazon and Walmart Continue to Duel for Retail Dominance
10-27-17 What Do Software Buyers Want?
10-26-17 Amperity CDP Raises $28 Million Series B
10-25-17 Unsteady Progress Towards Unified Customer Data
10-24-17 Where Do Good Ideas Come From?
10-23-17 ActionIQ Raises $30 Million Series B
10-20-17 The Biggest Threat Facing Marketers
10-19-17 Hearst Buys Rodale Print Operations
10-18-17 Is Customer Experience Really King?
10-17-17 Here's a Look at Visual Marketing
10-16-17 State of Personalization
10-13-17 How Retailers Market to Their Own Customers
10-12-17 8% of B2B Buyers Never Received a Bad Sales Call
10-11-17 Combining First and Third Party Data
10-10-17 Headwinds for the Duopolists
10-09-17 Signs of the Times
10-06-17 Retail's New Mantra is Convience, Not Location
10-05-17 Bluecore Raises $35 Million, BlueConic Connects with Acxiom
10-04-17 Proving the Value of Artificial Intelligence
10-03-17 Databases Get Smarter; People, Not So Much
10-02-17 Data Sharing Gets Smarter
09-29-18 Schema Automation, Attribution, and Privacy
09-28-17 Nielsen Buys Visual IQ
09-27-17 Avoid Chatbots with Russian Accents
09-26-17 Blasts from the Past
09-25-17 SAP Buys Gigya
09-22-17 HubSpot Adds Motion AI and Scott Brinker
09-21-17 Today's Newsletter Published Itself
09-20-17 Lytics and mParticle Add New Modules
09-19-17 BlueConic Offers Free CDP Readiness Assessment
09-18-17 Fun with Martech Funding
09-15-17 Personalization Vendors Expand Their Scope
09-14-17 Amperity Reveals Its Customer Data Platform
09-13-17 Location, Location, Location
09-12-17 Amazon 1-Click Patent Expires
09-11-17 Interactive Ads Made Easy
09-08-17 CDP Institute Mulls Standardized CDP Categories
09-07-17 New Deals Reshape Marketing Industry
09-06-17 Visual IQ Adds Individual-Level Attribution
09-05-17 Consumers Are Happier Than You Think
09-01-17 Martech Buyers Skip Formal Requirements
08-31-17 Watching the Elephants Dance
08-30-17 Two (Billion) Heads Are Better than One
08-29-17 Amplero Raises $17.5 Million
08-28-17 Blockchain Ads, Video CRM, and Mobile
08-25-17 State of Customer Engagement Is Worse Than You Think
08-24-17 Back Off Man, I'm a Scientist
08-23-17 CDP Institute Adds Seven Sponsors
08-22-17 Gee-Whiz Technology
08-21-17 Hotter Than An Ethiopian Food Truck
08-18-17 More Data for Customer Profiles
08-17-17 Do Buyers Prefer Product Information To Case Studies?
08-16-17 Ways to Get Data: Build, Buy, or Steal?
08-15-17 Fast Delivery Is New Front in Retail Battle
08-14-17 Appboy Adds CDP Connectors
08-11-17 Analytics Is Over 25% of Most Marketing Budgets
08-10-17 Things You Might Not Know
08-09-17 Evergage Raises $10 Million
08-08-17 Data Drives Everything
08-07-17 Location Data Gains Importance
08-04-17 Retailers Plan AI-Based Personalization
08-03-17 HubSpot and Zeta Global Buy AI Tools
07-14-17 Consumers Search for Simplicity
07-13-17 Segment CDP Raises $64 Million
07-12-17 New Data Measures CDP Industry Growth
07-11-17 Media Vassals Rebel Against Facebook and Google
07-10-17 Marketing Metrics via Chatbot
07-07-17 What's in a Name?
07-06-17 15% of B2B Firms Have Customer Data Platform
07-05-17 Three Ways to Make Buying Easier
06-30-17 Blasts from the Past
06-29-17 Show Marketing Impact on Sales
06-28-17 Google Hit with $2.7 Billion Anti-Trust Fine
06-27-17 Data Management Is Fun!
06-26-17 Yesterday's News Today
06-23-17 What's on Marketers' Minds?
06-22-17 Tech Gets Better; The World, Not So Much
06-21-17 Better Marketing Through Science
06-20-17 It's a Post-Mobile World
06-19-17 What Do Readers Want?
06-16-17 Marketing of the Future
06-15-17 Highspot Raises $15 Million
06-14-17 Martech Vendors Make New Friends
06-13-17 AI-Powered Dynamic Ad Content
06-12-17 Services to Replace Retail As We Know It
06-09-17 New Integrations for CDP Vendors
06-08-17 Cheetah Digital Emerges From Experian Spin Off
06-07-17 Segment Adds Cross Domain Analytics
06-06-17 Marketing Technology Stuff
06-05-17 Fake News, Ad Fraud, and Ad Blocking
06-02-17 Retailers Chase In-Store Personalization
06-01-17 Cosmetics and Customer Experience
05-31-17 Vista Equity Partners Buys Lithium
05-30-17 Data on Data-Driven Decisions
05-26-17 Demandbase Adds $65 Million Funding
05-25-17 Specialized Storage for Customer Data
05-24-17 New Places to Get Data
05-23-17 Vendors Add AI-Based Features
05-22-17 Consumers Don't Trust You
05-19-17 Let's Talk About Chat
05-18-17 Marketing Automation Revenues Hit $4 Billion
05-17-17 Ad Targeting from Clever to Creepy
05-16-17 NGDATA, AgilOne, and Accenture Find New Partners
05-15-17 Another Day, Another $10 Million
05-12-17 Consumers Trust Biometrics More Than Passwords
05-11-17 The Whole World Is Tracking
05-10-17 Help for Local Marketers
05-09-17 Platforms Galore
05-08-17 Finding Profit in Adtech Industry Woes
05-05-17 Marketers Need To Give The Right Digital Experiences
05-04-17 Personalized Marketing Keeps Getting Easier
05-03-17 Vendors Bundle Services with Technology, Or Not
05-02-17 Everyone Is Confused About Customer Data
05-01-17 Zeta Global Raises $140 Million
04-28-17 New Personalization Solutions
04-27-17 What's the Key to Small Business Marketing Automation Success?
04-26-17 Microsoft Connects LinkedIn Data to Dynamics 365 for Sales
04-25-17 New Tools for Content Marketing
04-24-17 What Consumers Want
04-21-17 Account Based Marketing Vendors Add Sales Tools
04-20-17 Yext, MuleSoft, and Defining CDPs
04-19-17 Reltio Takes $40 Million and Oracle Buys Moat
04-18-17 AI-Based Advice for Data Integrators, Marketers, and Sales People
04-17-17 Specialized Systems for Publishers and Casino Marketers
04-14-17 Brand-Safe Ad Placements, Shrinking Call Centers, and Other Signs of the Times
04-13-17 Bad News About Customer Experience
04-12-17 Ad Agencies Add Tech Resources
04-11-17 Melissa, Sprinklr and Magento Expand Their Scope
04-10-17 12% of Companies Have a Separate Digital Marketing Team
04-07-17 Who Watches TV Watchers? Everyone.
04-06-17 Marketers Are Frustrated by Martech
04-05-17 Russian Mariachi Music
04-04-17 ActionIQ Raises $13 Million
04-03-17 Monetate and Teradata Extend Their Marketing Solutions
03-31-17 Fun Tech Stuff
03-30-17 New Services Based on Customer Identity
03-29-17 Cloud Systems, Martech Integration, and Privacy
03-28-17 CIO Focus Is Cloud Migration, Not MarTech
03-27-17 More Data Powers Better Marketing Analytics
03-24-17 McKinsey Puts CDP at the Heart of Modern Marketing
03-23-17 CDP Mysteries Solved!
03-22-17 The Joy of Identity Management
03-21-17 Clouds Don't Solve Integration Woes
03-20-17 Ad Agencies Face New Challenges
03-17-17 Tech Expands Its Role in Advertising
03-16-17 Campaign Monitor Buys Tagga Customer Data Platform
03-15-17 Most Marketers Control Their Own Tech Choices
03-14-17 Martech? Been There, Done That.
03-13-17 Personalization Choices Keep Getting Better
03-10-17 Networked Services Will Change Your Life
03-09-17 Artificial Intelligence Streamlines Customer Data Management
03-08-17 CDPs Are Not Snake Oil, and Other News
03-07-17 Personalization at Scale Gets More, Um, Scaley
03-06-17 News from RedPoint Global, Minitab, and Pegasystems
03-03-17 Tracking Behavior Keeps Getting Easier
03-02-17 Identity Verification Takes Center Stage
03-01-17 50% of Marketers Report Poor Alignment with Corporate Goals
02-28-17 Advanced Math Will Optimize Marketing If Capitalism Survives
02-27-17 Specialized Marketing Automation Attracts New Investments
02-24-17 Marketers Are Concerned But Optimistic
02-23-17 Tech Gets Better But Organizational Roadblocks Remain
02-22-17 Assembling Data Without CDPs (Not That You'd Want To)
02-21-17 MarTech Hasn't Stopped Growing
02-17-17 Alien Martech! News from Abroad
02-16-17 Everybody Loves Surveys
02-15-17 Customer Experience Is More Than Marketing
02-14-17 It's Valentine's Day: Let's Talk Relationships
02-13-17 Adtech Gets Social, Mobile, and Global
02-10-17 CDP Geek Weekend: Data Lakes, Predictive Analytics, and Drone Racing
02-09-17 Advertising Just Keeps Getting Smarter
02-08-17 O Canada! News from the North
02-07-17 Making Good Use of Customer Data
02-06-17 Cross Device Data Vendors Play Nicely with Others
02-03-17 BlueConic Offers Suggestions, Radius Offers to Clean Your Data, Aprimo Offers a Survey
02-02-17 Future of Advertising: Amazon, Snapchat, FCC Rules
02-01-17 Let's Worry About Data Protection
01-31-17 Leveraging Email for Ads, Web Sites, and Customer Service: LiveIntent & LiveRamp, TowerData, SuperOffice
01-30-17 Measurement Is Top Marketer Priority: IAB & Winterberry, mParticle & comScore, AutoHook & Everybody
01-27-17 Five Insights into The CDP Industry Via Omniata, Hull.io, and Fishbowl
01-26-17 All About Apps: AppDynamics, Button, Accenture Technology Vision
01-25-17 Internet of Things: Ready or Not, Here It Comes
01-24-17 Advertising Outside the Walled Gardens: Viant Buys Adelphic, NinthDecimal Adds Acxiom Data, Tapad Enhances WideOrbit
01-23-17 Looker, Kount and Aprimo All Make New Connections
01-20-17 Data, Data Everywhere: Intertrust, Brandwatch, and Mighty AI
01-19-17 Location, Location, Location: Look Who's Tracking
01-18-17 CDP Industry to Reach $1 Billion in 2019
01-17-17 Ascent360 and AppsFlyer Raise Money; Cloverleaf Creates Emotional Retail Shelves
01-13-17 Eulerian CDP Raises $5.3 Million; Acclerize Upgrades CAKE; Logtrust Raises $11 Million
01-12-17 Clutch Grabs Persio, FollowAnalytics Adds AI-Powered Campaigns, Marketo Probes Marketer Attitudes Towards Tech
01-11-17 D&B Buys Avention, Hortonworks and Neustar Address IoT Security, Velocidi Raises $12 Million
01-10-17 Networked Insights Raises $30 Million, Tru Optik Launches OTT Marketing Cloud, Allocadia Finds Value in Measurement
01-09-17 Signpost Lets AI Design Campaigns; Listrak and Bridg Expand into Advertising
01-06-17 Freshdesk Adds Data Integration, SmarterHQ Eyes New Industries, Wunderman Finds Consumers Want Brands That Care
01-05-17 NGDATA Gets More Funding, Taboola Buys Commerce Sciences, Acxiom Adds Self-Service Audience Selection
01-04-17 So Many Trends: Influencer Marketing, Social Media Marketing, Content Platforms
01-03-17 New Tech to Create Alternate Realities: Uru, Cimagine, Hubblo
12-23-16 Singing the Customer Data Platform Blues
12-22-16 AdTech Ups and Downs: Better Targeting, More Fraud
12-21-16 More Money for Dynamic Yield Personalization and Ditto Labs Photo Tagging; More Location Marketing Technologies for Pur
12-20-16 Nielsen Buys Gracenote for Content Metadata; Datorama Builds Voice Interface to Alexa; BlueVenn Combines CDP with Journ
12-19-16 Iterable Raises $23 Million; Artificial Reality Growing Very Quickly; Adobe Launches TV Ad Planning Platform
12-16-16 Data-Driven Advertising Keeps Growing: Salesforce Exploits Krux, DataXu Uses nToggle, IAB on IoT
12-15-16 It's All Attribution: SAP/Abakus, IRI, Profitero
12-14-16 Neustar Bought for $2.9 Billion, Conversica Raises $34 Million, ownerIQ Takes $6 Million
12-13-16 Pyze Mobile Marketing Adds Channels; Inovvo Mobile Analytics Adds Cloud Version; Visual IQ Attribution Adds Agency Part
12-12-16 Sprinklr Introduces Audiences, SnapLogic Raises $40 Million, Surveys Show Need for Unified Customer View
12-09-16 Neustar Adds Third Party Data; BlueKai Adds Near Location Info; RadiumOne Adds 70 Partners
12-08-16 mParticle Ingests SaaS Data; SessionM Links to POS with LoyalTree; Emotion Detection Connects Computers to People
12-07-16 Usermind Exposes Its Customer Data; Fishbowl Imports Restaurant Data from Olo; Criteo Automates Ad Creation
12-06-16 Lotame Measures TV Audiences, Throtle Uses Drawbridge Device Graph, Proof Estimates Marketing Impact
12-05-16 IT Prioritizes Security Over Martech; Consumers Prefer Chatbots to Live Agents; CDPs Need Persistent Data
12-02-16 Manthan Adds Smart Targeting, Clarion Capital Buys Madison Logic, Magisto Expands Its Marketing Video Features
12-01-16 Emarsys, ConsumerTrack, and Valassis All Expand Use of Machine Learning
11-30-16 Data Prep Market to Reach $4 Billion; Birst 6 Enables Self-Service Data Prep; GroupM Platform Will Prep Data for You
11-29-16 Accenture Sees Focus on Customer Experience Innovation; Stirista Offers Contact Data; Commerce Signals Links Ads to Off
11-28-16 Agile May Slow Database Development; MapR Speeds Deployment; Verizon Expands Tracking
11-22-16 Basket Lets Shoppers Share Prices; Extole Rewards Retail Advocates; Tenjin Offers Self-Service to Mobile Marketers
11-21-16 Episerver Expands Its Personalization; Sprinklr Buys Little Bird; GE Buys Wise.io
11-18-16 MediaMath and LiveRamp Keep Growing; More Content Doesn't Get More Attention
11-17-16 TV-Watching Robots and Big Data for Marketing Measurement
11-16-16 BlueVenn Surveys Marketers; Lytics and Omeda Offer Marketers a Platform; Evergage Gives Marketers Advice
11-15-16 xAd Buys WeatherBug, PlaceIQ Adds Nielsen Catalina Data, Drawbridge Offers Free Tests
11-14-16 Crayon Raises $3.35 Million, Study Finds Non-Technical Martech Managers, Fujitsu Launches CDP-Based Product
11-11-16 AscentCRM Now Ascent360, mParticle Partners with Pinterest, ActionIQ Simplifies CDP Data Load
11-10-16 CallidusCloud Acquires Datahug, Couchbase Adds Analytics, Half of World Airports Track Visitors
11-09-16 Tableau Moves Into Data Management, Zendesk Adds a Customer Data Store, DealerVault Controls Auto Dealer Data
11-08-16 Treasure Data Raises $25 Million, Emarsys Adds $22.3 Million, TrendKite Takes $16 Million
11-07-16 Mobile Internet Overtakes Desktop, Foursquare Picks Drawbridge for Cross Device, Forrester and Verint Partner for CX
11-04-16 Walker Sands Martech Survey, Adobe Sensei Takes a Bow, Weber Shandwick Survey on AI
11-03-16 Axway Introduces AMPLIFY, Progress Launches DataDirect, MDM Institute Sees Growing Demand
11-02-16 Fospha Buys iJento, Datorama Links with LiveRamp, Dataiku Takes $14 Million
11-01-16: Nielsen Adds Pathmatics Data, Spongecell Raises $10.5 Million, PRO-Smart Adds Intelligent Cross-Sell
Press Release: Customer Data Platform Institute Helps Marketers Build a Unified Customer View
10-31-16: CDP Institute Launch, CDP Blues, Customer Data Survey
10-28-16: FCC Privacy Rules, Oracle Audience Builder, Hull.io Review
10-27-16: Mobile Internet Share; Mobile at Retail; Criteo Predictive Search
10-26-16 BloomReach Buys Hippo, Qubit Engine Finds Revenue, AES Offers Psychographic Persuasion
10-25-16 Conductor Unveils Insight Stream, NetBase Analyzes Customer Experience, IBM Hybrid Cloud Adds Pitney Bowes Location Ser
10-24-16 Weather Company Launches Watson Ads, Land of Nod Case Study on Cross-Device, Hijacked IoT Devices Powered Internet Atta
10-21-16 Infer Connects to Microsoft Dynamics, Wipro Buys Appirio, Invoca Announces Voice Marketing Cloud
10-20-16 MarTech Investments Hold Steady, ChiefMarketer on Customer Data Foundation, CDP Arrives on Gartner Hype Cycle
10-19-16 AI Matches Human Speech Recognition, Nedbank Case Study on Data-Driven Customer Relationships, Datorama Review
10-18-16 Leanplum Raises $29 Million, Urban Airship Grows Mobile Intelligence Business, Swrve Adds Conversations to Mobile Apps
10-17-16 PlaceIQ Takes Alibaba Funds, MaxPoint Adds CRM Data to Location Targeting, Marketers Are Not Main Users of Business Int
10-14-16 Adobe Audience Manager Adds Infogroup Data, LiveRamp Introduces IdentityLink, Curata Connects Content to Cash, Gartner
10-13-16 LiveRamp Introduces IdentityLink, mParticle CDP Raises $17.5 Million, LeadMD Offers Marketing Maturity Benchmark
10-11-16 Ipswitch Finds IT Struggles with AI, Questions on Cross-Device Match Rates, Research on Data-Driven Marketing Organizat
10-10-16 iPerceptions Adds Datacratic Intent Tech, Burden of Data Wrangling, Econsultancy on Better Cross-Device Marketing
10-07-16 TapFwd Adds Mobile Data Marketplace, ownerIQ Sees 2nd Party Data, Average Website Uses 75+ Vendors
10-06-16 NGDATA Buys Rednun, Optimove Launches Optibot, Episerver Buys Optivo
10-05-16 Blueconic on CDPs, Salesforce Buys Krux DMP, mParticle on App Marketing Data
10-04-16 Reltio Review, Segment Analyzes Mobile API Traffic, Umbel on Sports Marketing
September 21, 2017

Today's Newsletter Published Itself

RevJet Launches End-to-End Marketing Creative Platform

RevJet

The CDPI office is closed today so we’ve prescheduled this newsletter. Seems only appropriate to highlight automation.

We’ll start with RevJet, which has offered highly automated display creative optimization for some time. They’ve just upped the ante by unveiling Orora, an “operating system and app ecosystem” to support all types of marketing creative and targeting. The system includes content creation, audience targeting, dynamic personalization, approval workflows, and more. To be clear, RevJet doesn’t claim it has automated all these. They just bring them together in pre-integrated environment, potentially replacing dozens of point solutions. The initial apps were created by RevJet but the company hopes to attract third party developers. You may recall we covered a somewhat similar announcement last week from Jivox

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Thunder Personalized Ad Platform Buys Adacus for AI-Powered Analytics

Market Wired

Automated creative management is pretty darn popular. Thunder creates, targets, and optimizes personalized display and social ads. They recently bought Adacus, which does AI-based multi-touch attribution, cross-device identity matching, natural language processing for contextual personalization, product recommendations, and creative asset recommendations based on past performance.  Put that on a business card.

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Qubole Offers Autonomous Data Platform

Qubole

Then again, why should creatives be the only people helped (or replaced) by robots? “Big data-as-a-service company” Qubole has created an autonomous data platform to do data extracts, loads, transformations, stream processing, machine learning, reporting, and ad hoc analysis. How you automate ad hoc is beyond me, but whatever. The core AI skills here are to automatically analyze data use, provide insights about it to human users, and create autonomous agents that take over routine activities.

Read More

Upcoming Events

September 25, Los Angeles, CA, 11:30 a.m. - 5:00 p.m. Pacific Time.  Customer Data Platform Summit.  Forum sponsored by AgilOne.  Register here.

September 26, 1 p.m. Eastern Time, Personalization in the Age of Machine Learning. Webinar presented by Evergage.  Register here.

September 27-28, London, UK.  Technology For Marketing Conference.  Sponsors include BlueVenn.  Free tickets here.

September 28, 1 p.m. Eastern Time.  Customer Data Platforms: An "Ask Me Anything" Webinar.  Presented by Tealium.  Register here.

October 11, 1 p.m. Eastern Time.  GDPR: Balancing Customer Experience with Security and Privacy.  Webinar presented by Tealium.  Register here.

November 2-3, Las Vegas, CA  JOIN 2017 The Data Marketing Conference.  Sponsored by BlueVenn. Tickets here.

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