Title search:

September 29, 2017

Schema Automation, Attribution, and Privacy

Datometry Announces Automated Data Warehouse Schema Synthesizer


I know what you like and today’s newsletter isn’t it. But I consider these topics important. Let’s start with automated data management – something that should matter to CDP vendors and buyers alike, since it reduces the cost of building and managing a unified, persistent customer database. Datometry, which specializes in this sort of thing, has announced an automated data warehouse schema synthesizer. That makes it easier to move data warehouses to the cloud..

Read More

C3 Metrics Launches Attribution Data Cloud with Unified Customer View

C3 Metrics

Attribution gets less attention than it should. C3 Metrics just launched an “attribution data cloud”, which includes user-level viewability, cross-device matching, and fraud removal across online and offline media. Viewability and fraud removal are mainly the concerns of media specialists, but the cross-device matching, shared ID to unify online and offline identities, API access and bidirectional CRM connectors should interest anyone who works with customer data.

Read More

Most Companies Don’t Track Which Partners Share Their Sensitive Information: Ponemon Institute and Opus


Completing our tour of neglect is a report from data security vendor Opus and the Ponemon Institue about data security risks of sharing information with third parties. Attention grabbers: 56% of companies have experienced a third party data breach and 57% don't have an inventory of third parties receiving their sensitive information. Oh, and the average breach costs $7.3 million to fix.

Read More

Share: https://www.cdpinstitute.org/newsletter/Blog285/09-29-18-Schema-Automation-Attribution-and-Privacy

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


Join Now

© 2021 CDP Institute. Privacy Policy | Terms of Use