October 4, 2017

Proving the Value of Artificial Intelligence

BlueWolf Report on Salesforce: 77% of AI Users Plan to Expand AI Use


Few people really question the value of artificial intelligence, but it’s still nice to see some validation. BlueWolf’s annual State of Salesforce report found that 77% of Salesforce clients using “augmented intelligence” plan to increase their investment, compared with 20% of companies not using AI. There seems to be other interesting information buried here, but the presentation is so horrendous that it’s almost impossible to find.

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Kepler Uses Natural Language Processing for 30% Improvement in Paid Search Results

Market Wired

Here’s another data point in AI's favor: digital services agency Kepler found its natural language processing engine improved paid search efficiency by more than 30% over manual methods, while cutting human labor by 90%. Impressively, the system manages search in ten languages including Mandarin. Components of Kepler’s platform support paid search, Facebook, Instagram, display, video, email, call center, sales team CRM, and e-commerce.

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yellowHEAD Uses Machine Learning to Find Campaign Opportunities

PR Web

And there’s more. Mobile marketing solution provider yellowHEAD reports a 27% increase in return on ad spending from its new machine learning-based product, which identifies campaign opportunities and predicts performance. YellowHEAD looks at the lifetime value generated by its campaigns, not just initial response rates and costs. As it should.

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