What’s that? You just can’t read enough about artificial intelligence? Ok, then here’s more: a very good Forrester study, sponsored by Amplero. General finding was marketers see AI as helping overcome otherwise-unmanageable data volumes. But attitudes are mixed: while 86% believe AI can provide value, 78% think human intervention is necessary to guide AI, 42% fear AI could make their job irrelevant, and 36% don’t think AI in marketing is “currently real”.