October 28, 2016

FCC Privacy Rules, Oracle Audience Builder, Hull.io Review

The FCC Expands Oversight Of Internet Service Providers

Ad Exchanger

Marketers have been fretting for decades about the threat of serious privacy regulations, but nothing serious ever seems to get passed.  It looks like we may be facing an exception: new FCC rules could actually prevent internet service providers from using personal behavior data without consent.  Maybe if cable companies were slightly less unpopular it wouldn’t have happened.  And maybe it will still get changed.

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Oracle Gives Marketers Access to ID Graph’s Device IDs in its Audience Builder

Martech Today

This is a pretty technical item, but it comes down to giving marketers more precise targeting.  It's the sort of thing that makes them happy, unlike FCC regulations that trend in the other direction.  So you can have a good weekend after all.

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Hull.io Offers A Customer Data Platform for B2B Marketers

Customer Experience Matrix

Most Customer Data Platforms are built for enterprise marketers and priced accordingly. But Hull.io is sold to small B2B firms.  Cool.

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