Marketers have been fretting for decades about the threat of serious privacy regulations, but nothing serious ever seems to get passed. It looks like we may be facing an exception: new FCC rules could actually prevent internet service providers from using personal behavior data without consent. Maybe if cable companies were slightly less unpopular it wouldn’t have happened. And maybe it will still get changed.
This is a pretty technical item, but it comes down to giving marketers more precise targeting. It's the sort of thing that makes them happy, unlike FCC regulations that trend in the other direction. So you can have a good weekend after all.
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