October 31, 2016

Institute Launch, CDP Blues, Customer Data Survey

Customer Data Platform Institute Helps Marketers Build a Unified Customer View

CDP Institute

Well, this is meta: a newsletter item about a press release announcing future publication of the newsletter.  I don’t think reading it will cause a tear in the space-time continuum but it might.  Are you brave enough to find out?  Then click here.

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Singing the Customer Data Platform Blues: Who's to Blame for Disjointed Customer Data?

Customer Experience Matrix

Speaking of self-referential, this post from Friday’s Customer Experience Matrix blog analyzes the state of unified customer data using bits of many published surveys.  A Franken-survey, if you will.  It’s definitely frightening enough to be worthy of Halloween.  Come to think of it, if you haven’t picked your costume yet, why go not an Enterprise Data Warehouse?  All you need is a half-painted black box with a big funnel to pour data into and no way to get data out.  Why half-painted?  Because it never gets finished.

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Survey on Customer Data Management: Please Help!

MarTech Advisor

We might as well let today's edition hit the self-reference trifecta.  The CDP Institute is working with MarTech Advisor on a survey about the state of customer data.  Please fill it out here and pass the link on to others.  Thanks!

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Share: https://www.cdpinstitute.org/newsletter/Blog31/10-31-16-CDP-Institute-Launch-CDP-Blues-Customer-Data-Survey

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


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