Then again, why struggle to pick different products when you can buy one suite that does it all? Almost half (45%) of the companies in this survey from omnichannel marketing vendor Resulticks said they had taken the suite route. Another 15% are using siloed solutions, 19% have integrated their silos into a best-of-breed stack, and 21% have no martech stack at all. Hard to know what that last group would be doing. The survey has lots of interesting information about marketers’ attitudes towards different types of software: for example, big data is most exhausting, personalization and real-time marketing are most energizing, and artificial intelligence makes them most skeptical. Speaking of skeptical: I doubt 45% of companies use a major marketing suite.