November 7, 2017

Amex and Partners Launch Targeting Service

American Express Launches Lookalike Targeting Service

American Express

American Express has launched Amex Advance, a service that builds target marketing audiences by projecting the characteristics of Amex card holders onto similar consumers. It works by matching the Amex card holder list against lists owned by publishers, ad networks and marketing audience providers. All data is anonymized before matching and the matching itself is done by Acxiom, acting as a trusted third party. In case it’s not obvious: the point is give marketers alternatives to the data-rich targeting offered by Google, Facebook, Amazon, and other walled gardens.

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Resonate Adds $8 Million Funding to Grow Audience Targeting Business

Resonate

Resonate also builds a targetable consumer list by projecting from a sample. Their base is 200,000 survey respondents, whose characteristics are then projected onto more than 200 million U.S. consumer profiles. The profiles are further enriched by offline and online behavioral data. Resonate just raised $8 million, bringing total funding to $37 million.

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USA Technologies Swallows Cantaloupe Systems

Business Wire

I have no idea what either of these companies does but the headline was irresistible.

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