Advertisers worried about losing access to customer data because of Facebook, Google, Amazon and other walled gardens have a new friend: ad tech company Sonobi, which just opened a public beta of an addressable marketplace reaching up to 225 million individuals across premium online publications. The marketplace uses a “People Based Identifier” that can track individuals across multiple environments, offering scale and precision to match the walled gardens. The marketplace is integrated with major programmatic buying platforms.
Tracking people outside your company is one thing; tracking their actions on your own systems is another. Couchbase is one of the few firms that has developed a database engine specifically for customer data. They just released their latest upgrade, which includes things like integrated full text search, role-based access controls, and in-memory data buckets.
Qubole is another database technology company. They don’t specialize in customer data but do offer a highly automated cloud-based system that makes managing any type of big data much easier for the tech staff. They just raised $25 million, bringing total funding to $75 million.
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