Title search:

November 22, 2017

Three CDP Vendors Reach Deloitte Fast 500

Five Most Valuable Brands Are All Tech Giants: Millward Brown

Millward Brown

I had intended to focus on good news today, in the Thanksgiving Spirit and all that. But news of the Uber privacy breach (57 million people affected; they hid it for a year and paid hackers to cover it up), FCC’s intent to end Net Neutrality, and a less-reported FCC vote to support the privacy-reducing Nex Gen TV standard make that hard, whether you’re thinking about the big Internet companies or consumers. But here’s something the Internet giants can be thankful for: according to Millward Brown, the worlds five most valuable brands are Google, Apple, Amazon, Microsoft, and Facebook.

Read More

Consumers Are Cranky But Still Love New Toys

Crimson Hexagon

Those brand values don’t do anything for consumers. Indeed, a Crimson Hexagon study of social media comments found crankiness about almost everything. Sentiment was sharply negative about artificial intelligence, self-driving cars, privacy, and even ride-sharing services. In fact, the only "joyful" conversation was about eating at home. Still looking for a bright side: industry marketing group CTAM found that Internet of Things early adopters are super-excited about things like floating holographic displays, devices that “get to know me”, and intelligent lists that “trawl the Internet and make valuable recommendations”. A study from password management vendor Keeper Security found similar enthusiasm for “IoT toys”, combined with a charming ignorance of related security risks.

Read More

Three Customer Data Platforms Reach Deloitte Fast 500 List


Let’s end on a positive note: three firms that I classify as Customer Data Platforms made it onto the Deloitte Technology Fast 500 list issued last week. They were Datorama (ranked 35 with 5,149% growth rate), Signal (rank 193 with 548% growth rate), and Tealium (rank 195 with 538% growth rate). Congratulations to them and happy Thanksgiving to all.

Read More


Share: https://www.cdpinstitute.org/newsletter/Blog337/11-22-17-Three-CDP-Vendors-Reach-Deloitte-Fast-500

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


Join Now

© 2021 CDP Institute. Privacy Policy | Terms of Use