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December 1, 2017

Product News from Tealium, Swrve, ironSource

Tealium Achieves SOC 2 Type II Data Security Certification


You haven’t been very interested in surveys this week, so let’s switch to product news. CDP vendor Tealium has received SOC 2 Type II certification for its data security practices, which means its internal controls have been independently audited and meet established standards. Many security-conscious organizations require SOC 2 certification by their suppliers.

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Swrve Mobile App Customer Engagement System Adds Streaming Video Channels


Swrve, a customer engagement system for mobile apps, has added connectors for streaming video platforms including Apply TV, Roku, Adroid TV, and Amazon Fire TV. The connectors can capture customer behaviors from those systems and can send messages through them. Swrve already has connectors for major email, SMS, marketing automation, and attributions systems. It builds and expose a unified customer database, so you could call it a CDP, although it’s not a term they use.

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ironSource Lets Users Interact with Mobile Ads

PR Web

More on mobile: app monetization and marketing company ironSource has launched “4D Interactive Ads”, which let users make “choose your own adventure”-style choices within an advertisement. Choices determine what’s shown next and are recorded by the advertiser, making this a clever way to capture customer information in a format that doesn’t usually allow that.

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