December 7, 2017

New Friends for Everyone

Sprout Social Acquires Social Analytics Vendor Simply Measured

Sprout Social

Back to the news. Social media management vendor Sprout Social is acquiring social analytics vendor Simply Measured. Unlike most of the martech space, social media technology is seeing a fair amount of vendor consolidation.

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BloomReach and Elastic Path Announce Strategic Partnership

BloomReach

Over on the ecommerce side, we have a strategic global partnership between ecommerce platform Elastic Path and BloomReach, which offers semantic AI-based recommendations and Web content management.  The alliance is positioned as helping marketers who want to use best-of-breed products, so you can think of it as an alternative to consolidation.  No details on what, if anything, the vendors will do to make their systems work together.

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Viant Adds IRI Data for Retail Targeting

Viant

Here’s an alliance between data vendors. Time Inc.-owned Viant, which has an advertising audience database of 1.2 billion registered users, is adding information from retail data aggregator IRI. Marketers will get a clearer picture of advertising results at fine levels of detail, although not tied to identified individuals.

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