January 5, 2018

BlueVenn Buys LEAP Media Solutions

CDP BlueVenn Buys Marketing Services Agency LEAP Media Solutions


Customer Data Platform vendor BlueVenn has acquired LEAP media solutions, which builds marketing databases and runs marketing programs for U.S. media companies. LEAP has long used BlueVenn technology. It’s another example of CDP vendors adding more services.

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Rubikloud Raises $37 Million For AI-Driven Retail Marketing

PR Newswire

The biggest trend in our just-released CDP Industry Update was CDPs that include analytics and customer engagement. Right on cue, Rubikloud Technologies has raised $37 million for a system that assembles retailers’ customer data and then applies machine learning to plan promotions and target customer messages. It also provides AI-based applications outside of marketing. We can’t call them a CDP since they don’t seem to open their data to other systems. But the Toronto-based firm is chasing the same puck.

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Datonics Audience Data Marketplace Extended to Neustar Data Directory

PR Web

If you want a trend outside of CDPs, try “data marketplace”. We’ve recently seen them from Sonobi, Kochava, Narrative I/O, and IOTA Foundation. Most aggregate individual-level data from multiple sources to build online advertising audiences. This gives marketers alternatives to the data that Facebook, Amazon, Google and others hoard inside their walled gardens. Datonics is another player in the space. They just announced their data will be available in Neustar’s Identity Data Management Platform.

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