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January 19, 2018

GDPR Won't Kill Audience Data

Eyeota Raises $12.5 Million for Advertising Audiences

PR Web

Advertising audience compiler Eyeota has completed a $12.5 million in Series B funding. Eyeota manages 3.5 billion audience profiles from around the world. The company’s total funding is $20.5 million.

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Jivox Integrates Weather Data for Personalized Creative


Speaking of data, dynamic creative vendor Jivox has integrated real-time, local weather data from IBM-owned The Weather Company. IBM has been pushing hard to make that data broadly available, so this isn’t especially newsworthy. But it’s worth being reminded that such data can be directly integrated into messaging decisions by companies like Jivox.

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OpenX Ad Exchange Unveils GDPR Resource Center


Some have feared that audience data would become unavailable once the European Union’s General Data Protection Regulation (GDPR) takes effect this May. But panic is now being replaced by accommodation and even some optimism that companies can turn GDPR to their advantage. As part of that process, the OpenX advertising exchange has announced its own GDPR compliance and provided a resource center to help others in the industry make the adjustment. If you’re still confused by GDPR, this is a good place to start.

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